{"id":91,"date":"2020-10-15T03:47:46","date_gmt":"2020-10-15T03:47:46","guid":{"rendered":"https:\/\/www.easyinsights.ai\/blog\/?p=91"},"modified":"2025-04-11T12:15:31","modified_gmt":"2025-04-11T06:45:31","slug":"how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/","title":{"rendered":"How deep-diving into Product &#038; SKU Intelligence helped our client to improve ROI by 45%"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"268\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2.jpg\" alt=\"Deep diving into product SKU\" class=\"wp-image-391\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2.jpg 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-300x157.jpg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-345x181.jpg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-298x156.jpg 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-455x238.jpg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-508x266.jpg 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-340x178.jpg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-293x153.jpg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-267x140.jpg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-195x102.jpg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-50x26.jpg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-60x31.jpg 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>One of our clients had hundreds of products on their website.&nbsp;<\/p>\n\n\n\n<p>The products were of different sizes, quantity, price range, and category.&nbsp;<\/p>\n\n\n\n<p>But they were not sure what products they should use on their Facebook and Google ads.<\/p>\n\n\n\n<p>Or which products were bringing them, quality customers, with high Customer Lifetime Value (CLTV) at a low Customer Acquisition Cost (CAC)&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#About_The_Client\" >About The Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Problem_Statement\" >Problem Statement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Key_Analyses\" >Key Analyses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Sample_Report_and_Metrics_Used\" >Sample Report and Metrics Used<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#What_is_Easyinsightsai\" >What is Easyinsights.ai?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#So_How_did_we_do_it\" >So, How did we do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Insights_we_got_from_the_above_data\" >Insights we got from the above data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Actionables\" >Actionables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Result\" >Result<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_The_Client\"><\/span><strong>About The Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Leading E-Commerce Player<\/li><li>300+ products on the website<\/li><li>Targeting luxury audiences around the world<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Statement\"><\/span><strong>Problem Statement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Improving the ROI of the ad campaigns while maintaining the scale. The client already had decently optimized their Facebook and Google ads accounts which were generating decent returns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Analyses\"><\/span><strong>Key Analyses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Build an in-depth model to understand what products are suitable for acquiring high-quality customers. Also analysing product features to determine customer targeting options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sample_Report_and_Metrics_Used\"><\/span><strong>Sample Report and Metrics Used<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From Easyinsights.ai we were able to fetch product wise data on&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer Lifetime Value (CLTV):<\/strong> CLTV is defined as the average revenue you make or expect to make from a customer by providing your services\/products in return.<\/li><li><strong>Acquisitions:<\/strong> New users acquired by the business<\/li><li><strong>Repeat Percentage:<\/strong> Percentage of acquisitions coming back to the business (offline or online) to make a purchase<\/li><li><strong>Customer Acquisition Cost (CAC):<\/strong> The average amount of money spent by the business to drive one acquisition. Calculated as the total amount spent divided by the total number of acquisitions.<\/li><\/ul>\n\n\n\n<p>All these metrics were easily available once we connected the client\u2019s ad accounts and CRM to Easyinsights.ai.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"512\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2.png\" alt=\"\" class=\"wp-image-376\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2.png 224w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-131x300.png 131w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-223x510.png 223w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-82x187.png 82w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-124x284.png 124w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-171x390.png 171w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-148x339.png 148w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-68x156.png 68w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-104x238.png 104w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-143x327.png 143w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-116x264.png 116w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-175x400.png 175w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-136x310.png 136w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-101x231.png 101w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-87x199.png 87w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-90x205.png 90w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-65x149.png 65w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-22x50.png 22w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-26x60.png 26w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Easyinsightsai\"><\/span><strong>What is <\/strong><a href=\"https:\/\/easyinsights.ai\/\"><strong>Easyinsights.ai<\/strong><\/a><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Easyinsights.ai data driven digital marketing tool that connects your Google Analytics, Google Ads, and Facebook Ads and provides easy access to powerful monitoring, analyses, reports &amp; dashboards<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_did_we_do_it\"><\/span><strong>So, How did we do it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, via data stitching using Easyinsights.ai we found out the LifeTime Value, the Total number of acquisitions, and the Repeat percentage of all the products on the google sheet.&nbsp;<\/p>\n\n\n\n<p>Sample data:<\/p>\n\n\n\n<figure class=\"wp-block-table alignwide\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Product<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acquisition count<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CLTV<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Repeat percentage<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 1<\/td><td class=\"has-text-align-center\" data-align=\"center\">2070<\/td><td class=\"has-text-align-center\" data-align=\"center\">3177.15<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 2<\/td><td class=\"has-text-align-center\" data-align=\"center\">326<\/td><td class=\"has-text-align-center\" data-align=\"center\">1636.99<\/td><td class=\"has-text-align-center\" data-align=\"center\">21.58%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 3<\/td><td class=\"has-text-align-center\" data-align=\"center\">246<\/td><td class=\"has-text-align-center\" data-align=\"center\">1337.33<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.49%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 4<\/td><td class=\"has-text-align-center\" data-align=\"center\">1916<\/td><td class=\"has-text-align-center\" data-align=\"center\">2156.87<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.55%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 5<\/td><td class=\"has-text-align-center\" data-align=\"center\">277<\/td><td class=\"has-text-align-center\" data-align=\"center\">2599.08<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.45%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 6<\/td><td class=\"has-text-align-center\" data-align=\"center\">744<\/td><td class=\"has-text-align-center\" data-align=\"center\">1863.47<\/td><td class=\"has-text-align-center\" data-align=\"center\">3.23%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 7<\/td><td class=\"has-text-align-center\" data-align=\"center\">940<\/td><td class=\"has-text-align-center\" data-align=\"center\">1947.72<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.99%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 8<\/td><td class=\"has-text-align-center\" data-align=\"center\">2170<\/td><td class=\"has-text-align-center\" data-align=\"center\">2502.09<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.75%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 9<\/td><td class=\"has-text-align-center\" data-align=\"center\">388<\/td><td class=\"has-text-align-center\" data-align=\"center\">2650.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.81%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 10<\/td><td class=\"has-text-align-center\" data-align=\"center\">1444<\/td><td class=\"has-text-align-center\" data-align=\"center\">2391.95<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.03%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 11<\/td><td class=\"has-text-align-center\" data-align=\"center\">119<\/td><td class=\"has-text-align-center\" data-align=\"center\">1587.25<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.64%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 12<\/td><td class=\"has-text-align-center\" data-align=\"center\">1137<\/td><td class=\"has-text-align-center\" data-align=\"center\">1970.84<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.39%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 13<\/td><td class=\"has-text-align-center\" data-align=\"center\">192<\/td><td class=\"has-text-align-center\" data-align=\"center\">1850.12<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.87%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 14<\/td><td class=\"has-text-align-center\" data-align=\"center\">767<\/td><td class=\"has-text-align-center\" data-align=\"center\">2311.75<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 15<\/td><td class=\"has-text-align-center\" data-align=\"center\">58<\/td><td class=\"has-text-align-center\" data-align=\"center\">944.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.96%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 16<\/td><td class=\"has-text-align-center\" data-align=\"center\">6723<\/td><td class=\"has-text-align-center\" data-align=\"center\">3782.86<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.90%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 17<\/td><td class=\"has-text-align-center\" data-align=\"center\">2766<\/td><td class=\"has-text-align-center\" data-align=\"center\">2417.11<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 18<\/td><td class=\"has-text-align-center\" data-align=\"center\">446<\/td><td class=\"has-text-align-center\" data-align=\"center\">1376.23<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.75%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 19<\/td><td class=\"has-text-align-center\" data-align=\"center\">28<\/td><td class=\"has-text-align-center\" data-align=\"center\">561.14<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.51%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 20<\/td><td class=\"has-text-align-center\" data-align=\"center\">3345<\/td><td class=\"has-text-align-center\" data-align=\"center\">4133.98<\/td><td class=\"has-text-align-center\" data-align=\"center\">82.21%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 21<\/td><td class=\"has-text-align-center\" data-align=\"center\">3532<\/td><td class=\"has-text-align-center\" data-align=\"center\">3468.53<\/td><td class=\"has-text-align-center\" data-align=\"center\">51.94%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 22<\/td><td class=\"has-text-align-center\" data-align=\"center\">102<\/td><td class=\"has-text-align-center\" data-align=\"center\">982.82<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.76%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 23<\/td><td class=\"has-text-align-center\" data-align=\"center\">154<\/td><td class=\"has-text-align-center\" data-align=\"center\">1130.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.37%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>* This is a sample of the data, actual data had 300+ products.<\/em><\/p>\n\n\n\n<p>Upon deep diving the above selection we can already see that there are certain products with higher CLTV and Repeat percentage.&nbsp;<\/p>\n\n\n\n<p>Then, we divided these products into different categories and price brackets using the labeling feature in Easyinsights.ai .&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"263\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2.png\" alt=\"\" class=\"wp-image-377\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2.png 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-300x154.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-345x177.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-304x156.png 304w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-463x238.png 463w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-455x234.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-340x175.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-293x151.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-267x137.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-195x100.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-60x31.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>And then we easily fetched the metrics based on these parameters.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"512\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3.png\" alt=\"\" class=\"wp-image-378\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3.png 228w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-134x300.png 134w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-227x510.png 227w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-83x187.png 83w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-126x284.png 126w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-174x390.png 174w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-151x339.png 151w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-69x156.png 69w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-106x238.png 106w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-146x327.png 146w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-118x264.png 118w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-178x400.png 178w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-138x310.png 138w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-103x231.png 103w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-89x199.png 89w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-91x205.png 91w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-66x149.png 66w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-22x50.png 22w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-27x60.png 27w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n\n<p>Data fetched:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Category<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acquisition count<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CLTV<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Repeat percentage<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 1<\/td><td class=\"has-text-align-center\" data-align=\"center\">2900<\/td><td class=\"has-text-align-center\" data-align=\"center\">2275.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">10.56%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 2<\/td><td class=\"has-text-align-center\" data-align=\"center\">767<\/td><td class=\"has-text-align-center\" data-align=\"center\">2311.75<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 3<\/td><td class=\"has-text-align-center\" data-align=\"center\">2396<\/td><td class=\"has-text-align-center\" data-align=\"center\">3277.85<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.72%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 4<\/td><td class=\"has-text-align-center\" data-align=\"center\">4519<\/td><td class=\"has-text-align-center\" data-align=\"center\">3831.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.87%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 5<\/td><td class=\"has-text-align-center\" data-align=\"center\">474<\/td><td class=\"has-text-align-center\" data-align=\"center\">1395.37<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.09%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 6<\/td><td class=\"has-text-align-center\" data-align=\"center\">2162<\/td><td class=\"has-text-align-center\" data-align=\"center\">3023.17<\/td><td class=\"has-text-align-center\" data-align=\"center\">24.66%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 7<\/td><td class=\"has-text-align-center\" data-align=\"center\">256<\/td><td class=\"has-text-align-center\" data-align=\"center\">1308.13<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.68%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Price Bracket<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acquisition count<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CLTV<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Repeat percentage<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">50 &#8211; 100 $<\/td><td class=\"has-text-align-center\" data-align=\"center\">2402<\/td><td class=\"has-text-align-center\" data-align=\"center\">3303.08<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.35%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">100- 150 $<\/td><td class=\"has-text-align-center\" data-align=\"center\">15264<\/td><td class=\"has-text-align-center\" data-align=\"center\">4724.11<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.36%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">150 &#8211; 200 $<\/td><td class=\"has-text-align-center\" data-align=\"center\">9730<\/td><td class=\"has-text-align-center\" data-align=\"center\">5090.25<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.02%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">200$ +<\/td><td class=\"has-text-align-center\" data-align=\"center\">2503<\/td><td class=\"has-text-align-center\" data-align=\"center\">2770.46<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.78%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*<em>so, we found the winning category and the right price range to target our customers with.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insights_we_got_from_the_above_data\"><\/span><strong>Insights we got from the above data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, we drove the following insights from the gathered data:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Got a list of all the products that were attracting high-quality customers<\/li><li>Understood the category wise CLTV<\/li><li>Got an idea of the pricing preferences of the customers<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actionables\"><\/span><strong>Actionables<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finally, we used these insights to make the business decisions and drive up the net ROI of the business with the following actionable<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Passed the above finding as new attributes into the product feed for both Facebook ads and Google shopping ads<\/li><li>Created separate product sets for products that were attracting high-quality customers and bid higher for them compared to the holistic feed<\/li><li>Increased the use of high-quality customers attracting products in the top of the funnel campaigns<\/li><li>Created a CAC benchmark for products relative to their respective CLTVs<\/li><li>Provided insights on product team on what kind of product to source<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Result\"><\/span>Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"312\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4.png\" alt=\"\" class=\"wp-image-379\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4.png 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-300x183.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-307x187.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-466x284.png 466w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-256x156.png 256w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-391x238.png 391w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-437x266.png 437w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-455x277.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-340x207.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-293x179.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-267x163.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-195x119.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-345x210.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-60x37.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>After fully incorporating the above actionables we were able to increase the overall ROI&nbsp; of the business by 45%.&nbsp;<\/p>\n\n\n\n<p><strong><em>Checkout how we can help your online eCommerce platform to register faster growth and a higher ROI. <\/em><\/strong><a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Book a Demo now!<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of our clients had hundreds of products on their website.&nbsp; The products were of different sizes, quantity,&hellip;<\/p>\n","protected":false},"author":6,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,142],"tags":[146,147,148],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analytics","category-e-commerce","tag-case-study","tag-customer-success","tag-e-commerce"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deep diving into product and SKU intelligence<\/title>\n<meta name=\"description\" content=\"Boost ad campaign ROI while scaling by modeling product-customer fit\u2014identify which products drive high-quality customers and optimize acquisition efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deep diving into product and SKU intelligence\" \/>\n<meta property=\"og:description\" content=\"Boost ad campaign ROI while scaling by modeling product-customer fit\u2014identify which products drive high-quality customers and optimize acquisition efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/\" \/>\n<meta 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