{"id":91,"date":"2020-10-15T03:47:46","date_gmt":"2020-10-15T03:47:46","guid":{"rendered":"https:\/\/www.easyinsights.ai\/blog\/?p=91"},"modified":"2025-04-11T12:15:31","modified_gmt":"2025-04-11T06:45:31","slug":"how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/","title":{"rendered":"How deep-diving into Product &#038; SKU Intelligence helped our client to improve ROI by 45%"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"268\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2.jpg\" alt=\"Deep diving into product SKU\" class=\"wp-image-391\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2.jpg 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-300x157.jpg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-345x181.jpg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-298x156.jpg 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-455x238.jpg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-508x266.jpg 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-340x178.jpg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-293x153.jpg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-267x140.jpg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-195x102.jpg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-50x26.jpg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-Lead-Grading-Can-Help-Your-Sales-and-Marketing-Teams-Seamlessly-Drive-Engagement-and-RoI-1-2-60x31.jpg 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>One of our clients had hundreds of products on their website.&nbsp;<\/p>\n\n\n\n<p>The products were of different sizes, quantity, price range, and category.&nbsp;<\/p>\n\n\n\n<p>But they were not sure what products they should use on their Facebook and Google ads.<\/p>\n\n\n\n<p>Or which products were bringing them, quality customers, with high Customer Lifetime Value (CLTV) at a low Customer Acquisition Cost (CAC)&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#About_The_Client\" >About The Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Problem_Statement\" >Problem Statement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Key_Analyses\" >Key Analyses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Sample_Report_and_Metrics_Used\" >Sample Report and Metrics Used<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#What_is_Easyinsightsai\" >What is Easyinsights.ai?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#So_How_did_we_do_it\" >So, How did we do it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Insights_we_got_from_the_above_data\" >Insights we got from the above data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Actionables\" >Actionables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/#Result\" >Result<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_The_Client\"><\/span><strong>About The Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Leading E-Commerce Player<\/li><li>300+ products on the website<\/li><li>Targeting luxury audiences around the world<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Statement\"><\/span><strong>Problem Statement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Improving the ROI of the ad campaigns while maintaining the scale. The client already had decently optimized their Facebook and Google ads accounts which were generating decent returns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Analyses\"><\/span><strong>Key Analyses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Build an in-depth model to understand what products are suitable for acquiring high-quality customers. Also analysing product features to determine customer targeting options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sample_Report_and_Metrics_Used\"><\/span><strong>Sample Report and Metrics Used<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From Easyinsights.ai we were able to fetch product wise data on&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customer Lifetime Value (CLTV):<\/strong> CLTV is defined as the average revenue you make or expect to make from a customer by providing your services\/products in return.<\/li><li><strong>Acquisitions:<\/strong> New users acquired by the business<\/li><li><strong>Repeat Percentage:<\/strong> Percentage of acquisitions coming back to the business (offline or online) to make a purchase<\/li><li><strong>Customer Acquisition Cost (CAC):<\/strong> The average amount of money spent by the business to drive one acquisition. Calculated as the total amount spent divided by the total number of acquisitions.<\/li><\/ul>\n\n\n\n<p>All these metrics were easily available once we connected the client\u2019s ad accounts and CRM to Easyinsights.ai.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"512\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2.png\" alt=\"\" class=\"wp-image-376\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2.png 224w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-131x300.png 131w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-223x510.png 223w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-82x187.png 82w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-124x284.png 124w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-171x390.png 171w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-148x339.png 148w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-68x156.png 68w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-104x238.png 104w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-143x327.png 143w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-116x264.png 116w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-175x400.png 175w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-136x310.png 136w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-101x231.png 101w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-87x199.png 87w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-90x205.png 90w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-65x149.png 65w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-22x50.png 22w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-1-2-26x60.png 26w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Easyinsightsai\"><\/span><strong>What is <\/strong><a href=\"https:\/\/easyinsights.ai\/\"><strong>Easyinsights.ai<\/strong><\/a><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Easyinsights.ai data driven digital marketing tool that connects your Google Analytics, Google Ads, and Facebook Ads and provides easy access to powerful monitoring, analyses, reports &amp; dashboards<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_did_we_do_it\"><\/span><strong>So, How did we do it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, via data stitching using Easyinsights.ai we found out the LifeTime Value, the Total number of acquisitions, and the Repeat percentage of all the products on the google sheet.&nbsp;<\/p>\n\n\n\n<p>Sample data:<\/p>\n\n\n\n<figure class=\"wp-block-table alignwide\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Product<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acquisition count<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CLTV<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Repeat percentage<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 1<\/td><td class=\"has-text-align-center\" data-align=\"center\">2070<\/td><td class=\"has-text-align-center\" data-align=\"center\">3177.15<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 2<\/td><td class=\"has-text-align-center\" data-align=\"center\">326<\/td><td class=\"has-text-align-center\" data-align=\"center\">1636.99<\/td><td class=\"has-text-align-center\" data-align=\"center\">21.58%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 3<\/td><td class=\"has-text-align-center\" data-align=\"center\">246<\/td><td class=\"has-text-align-center\" data-align=\"center\">1337.33<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.49%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 4<\/td><td class=\"has-text-align-center\" data-align=\"center\">1916<\/td><td class=\"has-text-align-center\" data-align=\"center\">2156.87<\/td><td class=\"has-text-align-center\" data-align=\"center\">22.55%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 5<\/td><td class=\"has-text-align-center\" data-align=\"center\">277<\/td><td class=\"has-text-align-center\" data-align=\"center\">2599.08<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.45%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 6<\/td><td class=\"has-text-align-center\" data-align=\"center\">744<\/td><td class=\"has-text-align-center\" data-align=\"center\">1863.47<\/td><td class=\"has-text-align-center\" data-align=\"center\">3.23%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 7<\/td><td class=\"has-text-align-center\" data-align=\"center\">940<\/td><td class=\"has-text-align-center\" data-align=\"center\">1947.72<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.99%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 8<\/td><td class=\"has-text-align-center\" data-align=\"center\">2170<\/td><td class=\"has-text-align-center\" data-align=\"center\">2502.09<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.75%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 9<\/td><td class=\"has-text-align-center\" data-align=\"center\">388<\/td><td class=\"has-text-align-center\" data-align=\"center\">2650.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.81%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 10<\/td><td class=\"has-text-align-center\" data-align=\"center\">1444<\/td><td class=\"has-text-align-center\" data-align=\"center\">2391.95<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.03%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 11<\/td><td class=\"has-text-align-center\" data-align=\"center\">119<\/td><td class=\"has-text-align-center\" data-align=\"center\">1587.25<\/td><td class=\"has-text-align-center\" data-align=\"center\">19.64%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 12<\/td><td class=\"has-text-align-center\" data-align=\"center\">1137<\/td><td class=\"has-text-align-center\" data-align=\"center\">1970.84<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.39%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 13<\/td><td class=\"has-text-align-center\" data-align=\"center\">192<\/td><td class=\"has-text-align-center\" data-align=\"center\">1850.12<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.87%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 14<\/td><td class=\"has-text-align-center\" data-align=\"center\">767<\/td><td class=\"has-text-align-center\" data-align=\"center\">2311.75<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 15<\/td><td class=\"has-text-align-center\" data-align=\"center\">58<\/td><td class=\"has-text-align-center\" data-align=\"center\">944.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.96%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 16<\/td><td class=\"has-text-align-center\" data-align=\"center\">6723<\/td><td class=\"has-text-align-center\" data-align=\"center\">3782.86<\/td><td class=\"has-text-align-center\" data-align=\"center\">29.90%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 17<\/td><td class=\"has-text-align-center\" data-align=\"center\">2766<\/td><td class=\"has-text-align-center\" data-align=\"center\">2417.11<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.50%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 18<\/td><td class=\"has-text-align-center\" data-align=\"center\">446<\/td><td class=\"has-text-align-center\" data-align=\"center\">1376.23<\/td><td class=\"has-text-align-center\" data-align=\"center\">5.75%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 19<\/td><td class=\"has-text-align-center\" data-align=\"center\">28<\/td><td class=\"has-text-align-center\" data-align=\"center\">561.14<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.51%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 20<\/td><td class=\"has-text-align-center\" data-align=\"center\">3345<\/td><td class=\"has-text-align-center\" data-align=\"center\">4133.98<\/td><td class=\"has-text-align-center\" data-align=\"center\">82.21%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 21<\/td><td class=\"has-text-align-center\" data-align=\"center\">3532<\/td><td class=\"has-text-align-center\" data-align=\"center\">3468.53<\/td><td class=\"has-text-align-center\" data-align=\"center\">51.94%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 22<\/td><td class=\"has-text-align-center\" data-align=\"center\">102<\/td><td class=\"has-text-align-center\" data-align=\"center\">982.82<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.76%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Product 23<\/td><td class=\"has-text-align-center\" data-align=\"center\">154<\/td><td class=\"has-text-align-center\" data-align=\"center\">1130.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">11.37%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>* This is a sample of the data, actual data had 300+ products.<\/em><\/p>\n\n\n\n<p>Upon deep diving the above selection we can already see that there are certain products with higher CLTV and Repeat percentage.&nbsp;<\/p>\n\n\n\n<p>Then, we divided these products into different categories and price brackets using the labeling feature in Easyinsights.ai .&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"263\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2.png\" alt=\"\" class=\"wp-image-377\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2.png 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-300x154.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-345x177.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-304x156.png 304w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-463x238.png 463w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-455x234.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-340x175.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-293x151.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-267x137.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-195x100.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-2-60x31.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>And then we easily fetched the metrics based on these parameters.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"512\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3.png\" alt=\"\" class=\"wp-image-378\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3.png 228w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-134x300.png 134w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-227x510.png 227w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-83x187.png 83w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-126x284.png 126w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-174x390.png 174w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-151x339.png 151w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-69x156.png 69w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-106x238.png 106w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-146x327.png 146w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-118x264.png 118w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-178x400.png 178w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-138x310.png 138w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-103x231.png 103w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-89x199.png 89w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-91x205.png 91w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-66x149.png 66w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-22x50.png 22w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-3-27x60.png 27w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n\n<p>Data fetched:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Category<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acquisition count<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CLTV<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Repeat percentage<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 1<\/td><td class=\"has-text-align-center\" data-align=\"center\">2900<\/td><td class=\"has-text-align-center\" data-align=\"center\">2275.8<\/td><td class=\"has-text-align-center\" data-align=\"center\">10.56%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 2<\/td><td class=\"has-text-align-center\" data-align=\"center\">767<\/td><td class=\"has-text-align-center\" data-align=\"center\">2311.75<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.59%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 3<\/td><td class=\"has-text-align-center\" data-align=\"center\">2396<\/td><td class=\"has-text-align-center\" data-align=\"center\">3277.85<\/td><td class=\"has-text-align-center\" data-align=\"center\">45.72%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 4<\/td><td class=\"has-text-align-center\" data-align=\"center\">4519<\/td><td class=\"has-text-align-center\" data-align=\"center\">3831.39<\/td><td class=\"has-text-align-center\" data-align=\"center\">14.87%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 5<\/td><td class=\"has-text-align-center\" data-align=\"center\">474<\/td><td class=\"has-text-align-center\" data-align=\"center\">1395.37<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.09%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 6<\/td><td class=\"has-text-align-center\" data-align=\"center\">2162<\/td><td class=\"has-text-align-center\" data-align=\"center\">3023.17<\/td><td class=\"has-text-align-center\" data-align=\"center\">24.66%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Category 7<\/td><td class=\"has-text-align-center\" data-align=\"center\">256<\/td><td class=\"has-text-align-center\" data-align=\"center\">1308.13<\/td><td class=\"has-text-align-center\" data-align=\"center\">6.68%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Price Bracket<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Acquisition count<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CLTV<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Repeat percentage<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">50 &#8211; 100 $<\/td><td class=\"has-text-align-center\" data-align=\"center\">2402<\/td><td class=\"has-text-align-center\" data-align=\"center\">3303.08<\/td><td class=\"has-text-align-center\" data-align=\"center\">8.35%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">100- 150 $<\/td><td class=\"has-text-align-center\" data-align=\"center\">15264<\/td><td class=\"has-text-align-center\" data-align=\"center\">4724.11<\/td><td class=\"has-text-align-center\" data-align=\"center\">35.36%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">150 &#8211; 200 $<\/td><td class=\"has-text-align-center\" data-align=\"center\">9730<\/td><td class=\"has-text-align-center\" data-align=\"center\">5090.25<\/td><td class=\"has-text-align-center\" data-align=\"center\">44.02%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">200$ +<\/td><td class=\"has-text-align-center\" data-align=\"center\">2503<\/td><td class=\"has-text-align-center\" data-align=\"center\">2770.46<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.78%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*<em>so, we found the winning category and the right price range to target our customers with.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insights_we_got_from_the_above_data\"><\/span><strong>Insights we got from the above data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, we drove the following insights from the gathered data:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Got a list of all the products that were attracting high-quality customers<\/li><li>Understood the category wise CLTV<\/li><li>Got an idea of the pricing preferences of the customers<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actionables\"><\/span><strong>Actionables<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finally, we used these insights to make the business decisions and drive up the net ROI of the business with the following actionable<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Passed the above finding as new attributes into the product feed for both Facebook ads and Google shopping ads<\/li><li>Created separate product sets for products that were attracting high-quality customers and bid higher for them compared to the holistic feed<\/li><li>Increased the use of high-quality customers attracting products in the top of the funnel campaigns<\/li><li>Created a CAC benchmark for products relative to their respective CLTVs<\/li><li>Provided insights on product team on what kind of product to source<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Result\"><\/span>Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"312\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4.png\" alt=\"\" class=\"wp-image-379\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4.png 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-300x183.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-307x187.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-466x284.png 466w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-256x156.png 256w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-391x238.png 391w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-437x266.png 437w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-455x277.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-340x207.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-293x179.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-267x163.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-195x119.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-345x210.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-deep-diving-into-Product-and-SKU-Intelligence-helped-our-client-to-improve-ROI-by-45-4-60x37.png 60w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>After fully incorporating the above actionables we were able to increase the overall ROI&nbsp; of the business by 45%.&nbsp;<\/p>\n\n\n\n<p><strong><em>Checkout how we can help your online eCommerce platform to register faster growth and a higher ROI. <\/em><\/strong><a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Book a Demo now!<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of our clients had hundreds of products on their website.&nbsp; The products were of different sizes, quantity,&hellip;<\/p>\n","protected":false},"author":6,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,142],"tags":[146,147,148],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analytics","category-e-commerce","tag-case-study","tag-customer-success","tag-e-commerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"One of our clients had hundreds of products on their website. The products were of different sizes, quantity, price range, and category. But they were not sure what products they should use on their Facebook and Google ads. Or which products were bringing them, quality customers, with high Customer Lifetime Value (CLTV) at a low\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Piyush Gupta\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-deep-diving-into-product-sku-intelligence-helped-our-client-to-improve-roi-by-45\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"How deep-diving into Product & SKU Intelligence helped our client to improve ROI by 45% - EasyInsights","description":"One of our clients had hundreds of products on their website. The products were of different sizes, quantity, price range, and category. 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