{"id":93,"date":"2020-10-15T03:48:22","date_gmt":"2020-10-15T03:48:22","guid":{"rendered":"https:\/\/www.easyinsights.ai\/blog\/?p=93"},"modified":"2023-08-10T12:05:11","modified_gmt":"2023-08-10T06:35:11","slug":"how-to-define-quality-user-to-optimize-e-commerce-campaigns-boost-ads-roi","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-define-quality-user-to-optimize-e-commerce-campaigns-boost-ads-roi\/","title":{"rendered":"Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n
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Picture this, you are at a book-store in a busy part of the town. Of the many people passing by, you notice that the majority merely glance at the many titles on display before walking away. Others stop for a couple of minutes to take a closer look at the latest bestsellers while a handful gazes intently at the books, flip through their pages and ask for recommendations from the store clerk.<\/p>\n\n\n\n

Which of these would you say are the most likely to end up purchasing a title or two?<\/em> The ones that took a few minutes to scan the books, of course. That\u2019s because the store clerk identifies these people as quality customers<\/strong> \u2013 those who are engaged, interested, and ready to buy.<\/p>\n\n\n\n

A similar concept can be adapted for virtual shops i.e., e-commerce stores for driving more sales. Such customers are termed as quality users<\/strong>.<\/p>\n\n\n\n

Also Read: How Lead Grading Can Help Your Sales (and Marketing) Teams Seamlessly Drive Engagement and RoI<\/a><\/span><\/strong><\/p>\n\n\n\n

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