{"id":97,"date":"2020-10-15T03:49:30","date_gmt":"2020-10-15T03:49:30","guid":{"rendered":"https:\/\/www.easyinsights.ai\/blog\/?p=97"},"modified":"2025-04-23T13:22:08","modified_gmt":"2025-04-23T07:52:08","slug":"using-first-click-last-non-direct-attribution-models-together-for-better-roi-on-ad-spend","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/using-first-click-last-non-direct-attribution-models-together-for-better-roi-on-ad-spend\/","title":{"rendered":"First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends"},"content":{"rendered":"Reading Time: <\/span> 8<\/span> minutes<\/span><\/span>
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\"Attribution<\/figure><\/div>\n\n\n

Since the dawn of online marketing, business owners and marketers have put in a lot of time and effort to identify which marketing channels bring in the most business. After all, throughout the buyer journey, there are multiple touchpoints where leads can convert into paying customers,<\/strong> and attributing a sale to the correct one<\/strong> is vital to the success of any campaign.<\/p>\n\n\n\n

Now, the question to ask is \u2013 \u201cwhat was the actual trigger for a lead to finally click on \u2018Buy Now\u2019?\u201d<\/em><\/p>\n\n\n\n

If you are able to get this right, you will be well on your way to optimizing your marketing funnel allowing you to tap into new niches and generate thousands of dollars in potential revenue.<\/p>\n\n\n\n

You need a reliable way to identify the exact point of conversion. This is where Attribution Models come into the picture.<\/p>\n\n\n\n

Attribution models can help you decode the chain of events that leads to a sale <\/strong>\u2013 mapping it from the moment the customer clicks on your ad till crediting the right channel for that lead. Two such models are First Click <\/em>and Last Non-Direct<\/em> models<\/em>.<\/p>\n\n\n\n

Also Read: Everything You Need To Know About Marketing Attribution Models<\/a><\/strong><\/p>\n\n\n\n

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