{"id":984,"date":"2022-04-21T11:34:26","date_gmt":"2022-04-21T06:04:26","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=984"},"modified":"2025-01-06T08:11:33","modified_gmt":"2025-01-06T02:41:33","slug":"how-to-track-your-influencer-marketing-campaign","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/","title":{"rendered":"Tracking Your Influencer Marketing Campaign"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"303\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-1024x303.jpg\" alt=\"Cover image Influencer marketing\" class=\"wp-image-985\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-1024x303.jpg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-300x89.jpg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-768x227.jpg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-940x278.jpg 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-345x102.jpg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-525x155.jpg 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-720x213.jpg 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-626x185.jpg 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-586x173.jpg 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-880x260.jpg 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-455x135.jpg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-340x101.jpg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-293x87.jpg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-267x79.jpg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-195x58.jpg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-50x15.jpg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer-60x18.jpg 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Blog_banner-Influencer.jpg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Influencer marketing has become one of the hottest marketing techniques today. Brands now know that working with influencers is a great way to reach out to a large audience. Specifically, with <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2020\/\">earning $5.78 for every dollar spent<\/a> \u2013 companies are factoring them into their budgets as they seek influencer relationships that meet their own specific needs better than a mass advertising campaign.<\/p>\n\n\n\n<p>But, working with influencers is not as simple as sending out an email and getting a viral video. The entire process is a lot more complicated, and you need to handle it with care. Although the industry is growing, it is still plagued with problems. These problems include influencer drop-outs, lack of transparency, and incomplete analytics.<\/p>\n\n\n\n<p>That&#8217;s why it&#8217;s important to track your influencer marketing campaigns. In this blog post, we&#8217;ll look at tips on how you can go about tracking your influencer marketing campaigns with ease.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/#Tracking_influencer_marketing_campaigns\" >Tracking influencer marketing campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/#Return_on_investment_ROI\" >Return on investment (ROI):&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/#Post_insights\" >Post insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/#Promo_codes_for_sales_measurement\" >Promo codes for sales measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/#Social_Mentions\" >Social Mentions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-track-your-influencer-marketing-campaign\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tracking_influencer_marketing_campaigns\"><\/span><strong>Tracking influencer marketing campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"678\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/04\/Infographic-Influencer.jpg\" alt=\"Infographic Influencer marketing\" class=\"wp-image-986\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer.jpg 558w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-247x300.jpg 247w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-420x510.jpg 420w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-154x187.jpg 154w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-234x284.jpg 234w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-321x390.jpg 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-279x339.jpg 279w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-128x156.jpg 128w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-196x238.jpg 196w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-269x327.jpg 269w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-219x266.jpg 219w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-329x400.jpg 329w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-255x310.jpg 255w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-190x231.jpg 190w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-164x199.jpg 164w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-169x205.jpg 169w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-123x149.jpg 123w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-217x264.jpg 217w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-41x50.jpg 41w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/Infographic-Influencer-49x60.jpg 49w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Return_on_investment_ROI\"><\/span><strong>Return on investment (ROI):&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The biggest challenge with influencer marketing is quite difficult to track its ROI. Most influencer marketing campaigns don&#8217;t have a call to action. However, there are ways to track the ROI of a campaign.&nbsp;<\/p>\n\n\n\n<p>One way is by using the Kred score. The Kred score is a way of measuring the influence of a particular user. With this, you can calculate the amount of value that you get from an influencer. The higher the Kred score of a specific influencer, the more influence they have on their followers. This means that you should always look for influencers with high Kred scores. This will ensure that the ROI of your influencer marketing campaign is high.<\/p>\n\n\n\n<p>While you must measure certain traffic and click-through rates of your campaign, you should also always attribute sales due to the collaboration to the event. This will help you determine your work&#8217;s actual ROI and decide if future projects or partnerships are likely to be profitable endeavours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post_insights\"><\/span><strong>Post insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to measure metrics like engagement, brand awareness, and content generated from your social media marketing efforts, you can check the social media analytics. Every social media network has built-in analytics tools you can use for this. You need to open up each of your accounts and head over to their respective analytics sections.<\/p>\n\n\n\n<p>Analysing an influencer&#8217;s social media posts is the first step toward successful collaboration. Influencers will only post about your project if it inspires them. Influencer marketing is not just about engagement but also about relevance. You can discover how many likes, comments, and shares the posts are getting to determine their quality and estimate their reach potential.<\/p>\n\n\n\n<p>The best way to measure the success of your campaign is by asking the influencers to send you their impressions and stats. Things like <strong><em>impressions, clicks, CTR (click-through rate),<\/em><\/strong><strong><em><s> CPC (cost per click)<\/s><\/em><\/strong>,<strong><em>likes<\/em><\/strong> and so on can be vital indicators of what works better with the audience you&#8217;re aiming at and can help you get a better idea of how your target market responds to certain strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promo_codes_for_sales_measurement\"><\/span><strong>Promo codes for sales measurement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another way to track your sales is to provide promo codes for your product to influencers in the media. This can help you keep tabs on where customers are coming from. If you use <a href=\"https:\/\/www.softwareadvice.com\/resources\/what-is-a-point-of-sale-system\/\">POS (Point Of Sale) systems<\/a> that support promo codes, you can track the sales yourself.&nbsp;<\/p>\n\n\n\n<p>You can use voucher generating sites such as <a href=\"https:\/\/www.voucherify.io\/\">Voucherify<\/a>, known for its influencer marketing campaigns. Influencers reach out to their audience by making their voucher codes available. On the other hand, Voucherify helps track users&#8217; actions with the vouchers. It also generates promo codes for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Mentions\"><\/span><strong>Social Mentions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another important metric to track is the number of brands mentions the company receives before and after the campaign. For example, with a tool like <a href=\"https:\/\/mention.com\/en\/\">Mention<\/a>, you can correlate influencer posts with an increase in brand mentions. With this data, you may evaluate what different kinds of content have the highest return rate.<\/p>\n\n\n\n<p><strong>Affiliate link<\/strong><\/p>\n\n\n\n<p>This method gives influencers a trackable affiliate link or unique promo codes. You should be able to access the social media analytics of an influencer to measure the engagement from sponsored posts which means that you&#8217;ll always know exactly what kind of return you&#8217;re going to get from the amount of money you spend on a specific influencer.<\/p>\n\n\n\n<p><strong>UTM parameters method<\/strong><\/p>\n\n\n\n<p>UTM parameters are short pieces of code added to links. They can be used with social posts, emails, unique tracking phone numbers, and promotional codes for e-commerce. At the very least, you can use Google Analytics to correlate website visits and purchase revenue generated from your affiliate partners\u2019 promotion with your influencer outreach program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencer marketing has quickly become one of the most popular ways to market a brand, but you must provide your ROI if you want to stand out in this crowded space.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easyinsights can help you track influencer campaign metrics<\/a>. The platform allows you to easily monitor individual influencer marketing campaigns and track their results and metrics and key performance indicators (KPIs) to optimise your future campaigns. The EasyInsights Pixel accurately tracks each customer touchpoint and then accurately attributes it to the ad platforms. <strong><a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a><\/strong> and talk to our product expert to know more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing has quickly become one of the most popular ways to market a brand, but you must provide your ROI if you want to stand out in this crowded space.<\/p>\n","protected":false},"author":6,"featured_media":985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[117,180,96,36,95],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-data-visulaization","tag-influencer-marketing","tag-marketing-dashbaords","tag-marketing-optimization","tag-marketing-reports"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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