{"id":9855,"date":"2025-04-28T17:10:22","date_gmt":"2025-04-28T11:40:22","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=9855"},"modified":"2025-08-31T15:08:04","modified_gmt":"2025-08-31T09:38:04","slug":"which-conversion-tracking-method-works-best-for-ppc-campaigns","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/","title":{"rendered":"Which Conversion tracking method works best for PPC Campaigns."},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/1600x900-1-1-1024x576.png\" alt=\"Which Conversion tracking method works best for PPC Campaigns.\" class=\"wp-image-9856\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/1600x900-1-1-1024x576.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/1600x900-1-1-300x169.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/1600x900-1-1-768x432.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/1600x900-1-1-1536x864.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/1600x900-1-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Running paid ads without conversion tracking is like driving with your eyes closed. You&#8217;re spending money, but you don\u2019t know what\u2019s working.<\/p>\n\n\n\n<p>Conversion tracking is a must. It powers your reports, helps with smart bidding, and makes sure your budget is used effectively. Without it, platforms like Google Ads can\u2019t optimize properly, which leads to overbidding, underbidding, and wasted ad spend.<br><br>In a privacy-first world, setting up tracking might seem tricky but don\u2019t worry, we\u2019ll break it down step by step.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Main_Conversion_tracking_methods_used_in_PPC_Campaigns\" >Main Conversion tracking methods used in PPC Campaigns:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Native_Based_Tracking\" >Native Based Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Analytics_Based_Tracking\" >Analytics Based Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Server_side_Tracking\" >Server side Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Offline_conversion_Tracking\" >Offline conversion Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Native_based_Tracking_vs_Analytics_Based_Tracking\" >Native based Tracking&nbsp; vs&nbsp; Analytics Based Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Maximize_Accuracy_with_Server-Side_Tracking_and_First-Party_Pixels\" >Maximize Accuracy with Server-Side Tracking and First-Party Pixels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Understanding_Primary_Secondary_Conversions\" >Understanding Primary &amp; Secondary Conversions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Primary_Conversions\" >Primary Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Secondary_Conversions\" >Secondary Conversions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/which-conversion-tracking-method-works-best-for-ppc-campaigns\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Main_Conversion_tracking_methods_used_in_PPC_Campaigns\"><\/span><strong>Main Conversion tracking methods used in PPC Campaigns<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Native Based Tracking&nbsp;<\/li>\n\n\n\n<li>Analytics Based Tracking<\/li>\n\n\n\n<li>Server-side Tracking<\/li>\n\n\n\n<li>Offline Conversion Tracking<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-02_50_18-PM-1024x683.png\" alt=\"ChatGPT Image Aug , , PM\" class=\"wp-image-10794\" style=\"width:580px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-02_50_18-PM-1024x683.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-02_50_18-PM-300x200.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-02_50_18-PM-768x512.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-02_50_18-PM.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Native_Based_Tracking\"><\/span><strong>Native Based Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Native-based conversion tracking uses built-in tools from ad platforms like Google Ads or Meta to track user actions after they click on an ad. It works by placing a tracking <a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-pixel\">pixel<\/a> or tag on your website, which records conversions like purchases or form submissions. This data helps platforms optimize performance through smart bidding and accurate reporting. It\u2019s easy to set up and integrates well with platform features, but may be affected by privacy rules and cookie restrictions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How it works:<\/strong> Uses platform pixels (Google Ads, Meta) to track conversions.<\/li>\n\n\n\n<li><strong>Use Case:<\/strong> Easy setup for beginners running single-platform campaigns.<\/li>\n\n\n\n<li><strong>Pros:<\/strong> Quick, integrates with bidding, no extra tools needed.<\/li>\n\n\n\n<li><strong>Cons:<\/strong> Limited visibility across channels, biased attribution, impacted by iOS\/cookies.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_38-PM-1024x683.png\" alt=\"ChatGPT Image Aug , , PM\" class=\"wp-image-10796\" style=\"width:541px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_38-PM-1024x683.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_38-PM-300x200.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_38-PM-768x512.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_38-PM.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics_Based_Tracking\"><\/span><strong>Analytics Based Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analytics-based conversion tracking uses tools like <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\">Google Analytics 4 (GA4)<\/a> to track user behavior and conversions across your website, regardless of the traffic source. Instead of relying solely on ad platform pixels, GA4 captures events like purchases, sign-ups, or page views and attributes them based on user journeys. This method provides a unified view of performance across all channels &#8211; paid, organic, direct, and more. It\u2019s ideal for deeper insights, cross-platform tracking, and consistent reporting across teams.<\/p>\n\n\n\n<p><strong>How it works:<\/strong> Tracks all website events (purchases, sign-ups, etc.) across sources, not just ads.<br><strong>Use Case:<\/strong> Businesses needing unified cross-channel reporting.<br><strong>Pros:<\/strong> Full-funnel view, unbiased, customizable attribution.<br><strong>Cons:<\/strong> Requires technical setup, delayed reporting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_52-PM-1024x683.png\" alt=\"ChatGPT Image Aug , , PM\" class=\"wp-image-10797\" style=\"width:550px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_52-PM-1024x683.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_52-PM-300x200.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_52-PM-768x512.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_52-PM.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Also read &#8211; <a href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/\">Implement GA4 on your website&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Server_side_Tracking\"><\/span><strong>Server side Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/blog\/server-side-vs-client-side-tracking\/\">Server-side tracking<\/a> is a method where conversion data is sent directly from your website&#8217;s server to the ad platform, instead of relying on the user\u2019s browser. This approach bypasses issues like ad blockers, cookie restrictions, and browser privacy settings (e.g., iOS limitations), making it more reliable and privacy-compliant.<\/p>\n\n\n\n<p>How it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captures user actions (like purchases or form submissions) on your server.<\/li>\n\n\n\n<li>Sends the data securely to the ad platform, often using a unique click ID.<\/li>\n\n\n\n<li>Platforms like Google Ads (via Enhanced Conversions) or Meta (via Conversions API) process the data.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_54-PM-1024x683.png\" alt=\"ChatGPT Image Aug , , PM\" class=\"wp-image-10799\" style=\"width:564px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_54-PM-1024x683.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_54-PM-300x200.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_54-PM-768x512.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Aug-31-2025-03_02_54-PM.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offline_conversion_Tracking\"><\/span><strong>Offline conversion Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Offline conversion tracking refers to tracking conversions that happen outside of your website or app, such as sales made over the phone, in-store purchases, or actions recorded in a CRM system. Since these conversions aren&#8217;t tracked through website interactions, the data needs to be manually uploaded or sent from your internal systems to the ad platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Native_based_Tracking_vs_Analytics_Based_Tracking\"><\/span><strong>Native based Tracking&nbsp; vs&nbsp; Analytics Based Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-text-color has-background has-link-color has-fixed-layout\" style=\"color:#2c01ca;background-color:#e2dff4\"><tbody><tr><td><strong>Native Based<\/strong>&nbsp;<\/td><td><strong>Analytics based&nbsp;<\/strong><\/td><\/tr><tr><td>Generally easier to set up directly in the platform.<\/td><td>Requires GA4 or other Analytic tools for event setup and proper configuration for import.<\/td><\/tr><tr><td>Data stays within the ad platform.<\/td><td>Broader visibility across all traffic sources (paid + organic).<\/td><\/tr><tr><td>Attribution is based only on ad interactions using platform-specific models.<\/td><td>Attribution includes all channels- paid, organic, referral by using customizable models.&nbsp;<\/td><\/tr><tr><td>Limited to the specific ad platform.<\/td><td>Unified view of user behavior across website\/app.<\/td><\/tr><tr><td>Can give more conversion credit to ads due to platform bias.<\/td><td>More neutral and consistent across all channels.<\/td><\/tr><tr><td>May be impacted by browser restrictions and privacy laws<\/td><td>Supports more compliant setups with first-party data<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximize_Accuracy_with_Server-Side_Tracking_and_First-Party_Pixels\"><\/span><strong>Maximize Accuracy with Server-Side Tracking and First-Party Pixels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Server-side tracking is often considered the best tracking method, especially in today\u2019s privacy-conscious and data-restricted environment because it offers accuracy, control, and future-proofing.<\/p>\n\n\n\n<p>With the end of third-party cookies in the iOS ecosystem, now is the time to implement server-side tracking and start collecting user data beyond the 7-day window using first-party pixels.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/\">EasyInsights<\/a> Pulse uses a first-party pixel for accurate attribution and tracking. It also leverages a Lifetime ID that recognizes both new and returning customers with 100% accuracy. This helps rebuild your signals around a single ID, so you can remarket to every visitor in real time and significantly improve your marketing and ad performance.<\/p>\n\n\n\n<p><strong>Also Read &#8211; <\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/server-side-vs-client-side-tracking\/\">server-side-vs-client-side-tracking<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Primary_Secondary_Conversions\"><\/span><strong>Understanding Primary &amp; Secondary Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you&#8217;ve selected your tracking method, the next critical step is to define your primary and secondary conversions. Both types of conversions can be assigned a conversion value, but they serve different purposes in your Google Ads strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Primary_Conversions\"><\/span><strong>Primary Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11461796?hl=en\">Primary conversions<\/a> are the key actions you want to optimize for, these are the signals used by Google for bidding and campaign optimization.&nbsp;<br>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchases<\/li>\n\n\n\n<li>Form submissions<\/li>\n\n\n\n<li>location visits (Google-hosted events)<\/li>\n\n\n\n<li>Phone calls from ads<\/li>\n<\/ul>\n\n\n\n<p>These are typically the most valuable user actions for your business. However, not everything should be marked as a primary conversion. To ensure effective bidding, it&#8217;s essential to audit your account and prioritize which conversions drive meaningful business results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secondary_Conversions\"><\/span><strong>Secondary Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11461796?hl=en\">Secondary conversions<\/a> are still important, but they are not used directly for bidding. Instead, they help you understand the broader customer journey. Examples might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter sign-ups<\/li>\n\n\n\n<li>PDF downloads<\/li>\n\n\n\n<li>Video views<\/li>\n<\/ul>\n\n\n\n<p>These conversions provide insight into user intent and engagement, but they should be used more for reporting and analysis rather than optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conversion tracking is not a one-size-fits-all solution, but understanding the core methods, native-based, analytics-based, server-side, and offline, gives you a solid foundation to build on. Each method has its strengths and ideal use cases, and the best results come from selecting the combination that aligns with your business model, customer journey, and data privacy needs.<\/p>\n\n\n\n<p>Ultimately, the most effective conversion tracking setup is the one that reflects your unique goals, business, and stakeholder expectations. Whether you&#8217;re running eCommerce, lead generation, or omnichannel campaigns, tailoring your tracking approach ensures you\u2019re not just collecting data &#8211; but using it to drive smarter, more profitable decisions.<br><br>To Know more <a href=\"https:\/\/easyinsights.ai\/book-demo\">Book a demo<\/a> Today!<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running paid ads without conversion tracking is like driving with your eyes closed. You&#8217;re spending money, but you&hellip;<\/p>\n","protected":false},"author":17,"featured_media":9856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,59],"tags":[283,177],"class_list":["post-9855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tracking","tag-conversion-tracking","tag-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Conversion tracking method works best for PPC Campaigns.<\/title>\n<meta name=\"description\" content=\"Discover which conversion tracking method- Native, analytics-based, server-side, or offline, deliver the best results for your PPC campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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