How Dentalkart enable their growth by 3X and reduce CAC by 15% by using EasyInsights product feed enhancement.
EasyInsights helped DentalKart by enhancing the product feed by using First-Party Data Activation. This allowed DentalKart to increase visibility for high-conversion products that were previously ignored and ensure Meta optimized for actual sales, not just clicks, resulting in 3X marketing growth and a 15% drop in CAC.
20%
Increment in Conversion rate
15%
Reduction in CAC
Meet the Brand
Dentalkart is a leading e-commerce platform that serves as a one-stop shop for dental professionals in India, offering a vast selection of dental equipment, instruments, and consumables. The company aims to simplify the procurement process for dentists by providing a convenient online marketplace with competitive pricing and nationwide delivery. It also provides valuable resources like a buying guide and an educational hub, making it a strategic partner for the growth of dental practices.
The Challenge
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1
Limited Product VisibilityMeta's algorithm kept showing the same set of high-click products from Dental Kart's catalog, leaving many other potentially high-converting items unseen.
This limits the exposure of potentially strong performers.
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2
Misleading Performance InsightsDentalKart was getting clicks on a fixed set of products in their catalog, and a high click-through rate doesn't always mean high conversions.
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3
Algorithm Bias Towards Existing WinnersFor DentalKart, once certain products started getting clicks, Meta's algorithm kept giving them more impressions, reinforcing their dominance.
Lower-visibility products rarely get the chance to prove themselves.
The Solution
Meta's catalog ads naturally favor products that get more clicks. This often means Meta keeps showing the same top products of your catalog - leaving other products (including potential high performers) invisible.
EasyInsights solved this using our first-party data activation and product feed enhancement capabilities:
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1
First-Party Data Integration:EasyInsights connected DentalKart's first-party sales and product performance data directly to Meta. This ensured Meta's algorithm was optimizing for actual sales and revenue, not just clicks.
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2
Product Feed Enrichment:EasyInsights created custom product sets by identifying high-conversion products. This approach increased the visibility of products that previously had lower exposure in Meta's ad delivery system.
