A robust Custom Attribution Model to track campaign level performance with respect to actual ROI.
scale in spends
SOLUTION DELIVERED BY US
As a final outcome Edureka could easily monitor how credit for conversions should be distributed to different touch points in a conversion path which resulted in lifting revenue by 2.4x by scaling the spend by 2x.
Discovered a tool which can easily intensify the customer acquired.
"ET Medialabs have been a great growth partner. Using their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost effective manner. Custom attribution model developed by them was the much needed solution for us to take quick actions to keep our spends at optimal levels.”
Co-Founder and Chief Product Officer | Edureka
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