B2C LEAD GENERATION

Flipspaces

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Realtime mapping of leads with campaign source to CRM conversion.

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60%

Reduction in Cost per Quality Lead

10x

Increase in Volume of Quality Leads

8x

Increase in Revenue from digital



ABOUT FLIPSPACES

  • Flipspaces is a Virtual- Reality-Tech-based design and contracting venture.
  • They Come in as end-to-end design to execution partner for companies looking to build their office, builders looking to differentiate their residential or commercial projects.

CHALLENGE

  • Flipspaces was lacking a requisite Quality Lead Generation System.
  • The sales, which were converted were not being attributed orderly.
  • They were not able to track campaign / adgroup / keyword level performance with respect to actual ROI.

SOLUTION DELIVERED BY US

Stiched data from different channels with CRM-

  • Easyinsights allowed us to stich data from different channels with CRM in real time so that they get to see how many qualified leads came from which keyword or campaign.
  • A clear visibility i.e. a full funnel view of the leads which let them effectively track the user journey across different dimensions and metrics.
  • Easyinsights reduced their days of manual effort to minutes for figuring out which campaigns to scale up.

RESULTS

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Since now they got full funnel visibility at all dimensions- Campaigs, Ad Group, Ads, Day of week etc. they can easily monitor which campaigns is bring more qualified leads.

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This resulted in nearly 60 percent decrease in Cost per Quality Lead, 10X increase in Volume of the leads and 8X incresase in revenue from digital.

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Virtual Reality Tech Based design and contracting venture Flipspaces got their biggest pain point solved.

"ET Medialabs have been a great growth partner. Using their tools and technologies we were able to measure a significant drop in cost per quality lead."

-Prafful Sahu
  Partner Head of Technology | Flipspaces


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