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Business generating over $1m online? Get an in-depth walk-through on how to make use of your ‘CRM+Marketing’ data to drive growth.

E-COMMERCE

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Optimizing on the basis of First Click attribution for understanding the effectiveness of Top-Funnel campaigns

3x

Increase in revenue

25%

Drop in CAC on Facebook

60%

Drop in CAC in Google Display



ABOUT JOHN JACOBS

  • John Jacobs offers the trendiest eyewear for men and women, who believe in making smart choices in life.
  • They provide the best of international eyewear trends at affordable prices.
  • Their 180-degree product simulation feature enables you to buy eyewear online without any hassles.

CHALLENGE

  • With only one attribution model(Last-click) to measure full-funnel performance, they were facing challenges in scaling campaigns
  • Although Last-click attribution models were giving the right picture of Bottom and Mid-funnel campaigns, it wasn’t giving the proper attribution to the Top of the funnel campaigns

SOLUTION DELIVERED BY US

  • Fetched user-level data from ad platforms (FB, Adwords) and Analytics platforms(GA)
  • Performed full-funnel stitching at user-level data to get a full view of the customer journey
  • Implemented the first-click attribution for analyzing the top funnel campaigns
  • With all the integrations and analytics, we were rightly able to attribute transactions to the top funnel campaigns which were bringing in quality users (which eventually converted to customers)

RESULTS

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Scaled revenue from Facebook by 3X with a 25% drop in CAC

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Achieved 60% drop in CAC while maintaining the monthly revenue on Google Display

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Slashed the incoming of low-intent searches by 15% on Google Search Ads

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"They are intelligent, analytically very strong people who understand data. They are also humble about the way they do things. At the same time, however, they are aggressive, and are willing to challenge you on some of the decisions you want to make."

- Manan
CEO | John Jacobs