How The Whole Truth measures product level P&L metrics

ABOUT THE WHOLE TRUTH

• The Whole Truth is a growing healthy snacking e-commerce brand from India.


• Lot of The Whole Truth's paid campaigns are product category specific.

CHALLENGE

• CMO needed visibility of product category level P&L metrics to take strategic decisions which was not available from the ad platforms data panels.

SOLUTION WITH EASYINSIGHTS

• Product category performance view through grouping feature.


• Scheduled single view data snippets on email for CMO.