Analytics only collects real-time data for 4 days, no new post tracking or sessions

My analytics has remained constant at 4 daily views for the past four days. Site Kit is installed on my site, but it's failing to track my new blog post despite being active and tested on multiple devices. A tag search reveals no analytics tag, although I haven't made any changes to the code or Site Kit. Real-time data is visible, but nothing else is being recorded.

If you're certain that your website is receiving traffic but not registering it in the reports, there could be factors affecting tracking or reporting. Possible causes include a cookies/consent plugin requiring user consent before Analytics visits can trigger, an optimization plugin altering snippet behavior or placement, or modifications to the Analytics snippet via your Site Kit settings.

To troubleshoot this issue further, consider using the tagassistant.google.com service to verify if a valid snippet is firing correctly.

Since you are a Site Kit user, another option is to seek assistance in the Site Kit plugin forums. The team can review your setup to identify any potential issues.