Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHAT IS EASYINSIGHTS?
Overview
Learn about the benefits and features of EasyInsights
WHY US?
Customers
Snap shot of some of our customers
Success Stories
See some of our clients' success stories
HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
GET INSPIRED
Knowledge Base
All the knowledge and resources you need to get started
Company
Know about our people, values and what we stand for
Blogs
The latest trends and updates in marketing & data world
Community
Discuss marketing data and reporting with experts and peers
Ebooks
Explore Our Ebook Sections for Data-driven Wisdom
LATEST FROM BLOGS All blogs
#1 platform built for performance marketers to increase their ROAS at least by 20%
Join over 250+ leading Brands who accelerated their growth with EasyInsights
I need to improve tracking qualitydue to iOS changes
Conversions aren't being tracked properly on Google, Meta, GA4,or other platforms
Duplicate conversion data is skewing my analytics ending up to poor optimization
My attribution data is mess - or dont exist
My multiple domains hampered my conversion tracking and broken attribution
Not able to identify the impact of online ads on my offline revenue
I need a better Facebook CAPI setup to increase my match rate
Not able to leverage user behavior analyticsto scale upselling and cross selling
Not able to suppress irrelevant audiencesto avoid ad wastages
I need my tracking to integrate with my Consent provider
Third party Checkout Extensibility solution is breaking my data tracking
Not able to get clear picture due to higher RTO and Cancellationin my business
Facebook is under-performingand think it could do better
I have an app + web customer journey and not able to scale due to incorrect attribution journey
I want a first party User IDto recognize returning users without relying on cookies
Not able to power my CEPs with better audience segments
Not able to segment audienceswith granularity to create better LAL audience on Meta, Google etc.
We track first-party data through EasyInsights Pixel's server side tracking, giving you a complete picture of the customer journey. Build a strong foundation for the future with attribution that delivers actionable insights, unaffected by industry shifts or competitive pressures.
Get this complete Full Funnel View on Meta. Optimise your campaigns on true ROAS.
Restore your marketing in cookie-less world with your first party data signals. Collect your user data via EasyInsights Pixel and send it back to ad platform, analytics or any martech tool ensuring uninterupted tracking and ad targeting.
Don't let tiny tweaks break your conversion tags. One glitch can cost $1000s. Server-Side Tracking Saves the DayGet control with server-side event tracking. Set alerts for tag issues, fix them fast, and maximize your ROAS.
Enrich conversion events with additional first-party data attributes like email id, Fb click id, date of birth, Country, Phone number etc , ad match rates and get 10% to 40%improvement in match rates.
Implement server side tracking and collect your own first party data. Power the ad platforms with data collected beyond 7 days and track your lost conversions journey smoothly. Increase your revenue significantly by increasing your retargeting audience size significantly.
Tired of reaching the wrong people with your ads? Suppress irrelevant audiences (like 7 days active users on whatsapp, regeular buyers from branded search etc.) lets you target the perfect audience, saving you up to 35% on ad spend.
Gclid tracking: Capture GCLIDs effortlessly with EasyInsights to accurately measure the impact of your Google Ads campaigns. By seamlessly sending conversion data directly to Google Ads, you'll gain precise attribution insights, optimize your campaigns for maximum ROAS, and make data-driven decisions to boost your marketing performance.
Improved Lookalike Audiences: Build lookalike audiences based on accurate first-party data and let the ad platforms discover new customers who share similar traits with your best customers, unlocking a wider audience for your brand. Target individuals more likely to engage and convert, increasing your sales and ROAS.
Integrate CRM or Backend with ad platforms to pass the events that are not happening in the vicinity of the ad platforms like lower funnel metrics RTO, Cancellation etc.
Collect session by session first party data of your visitors and customers helps to craft your own unbiased attribution that suits your business.Analyse any cohorts the way you want to analyse. Uncover every touchpoint, from first touch to closed won.
Attribute your sales accurately across all channelsGain a complete understanding of the customer journey, from initial touchpoint to purchase, across various marketing channels and devices.
Identify contributions instantly across all channelsRealtime attribution models helps in reducing ad wastages especially during flash sales. Data at your finger tips without any lag!
Last Click Attribution : Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.
First Click Attribution: Understand how your customers are identifying your business, and scale your channels accordingly.
Last Non Direct Attribution: Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.
Note: It's highly probable that we've already addressed the pain point you're encountering.
Optimized Product Feed to increase products relevancy and visibility across all channels.
Craft unique visuals and messaging for each audience segment.
Make smarter marketing decisions with customer acquisition cost & lifetime value.
Auto-tag your entire catalogue in minutes from 20000+ attributes
Deeply understand your audience and tailor experiences accordingly.
Enhance match rates for superior audience targeting.
Recommend relevant products based on individual customer behavior.
Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.
Accurately attributes conversions across all marketing channel true ROAS.
See real-world success stories! Discover how we helped brands similar to yours overcome their marketing challenges
Testimonials that Define Our Commitment to Excellence
Abhishek
Marketing at Mamaearth
Sanya
Digital Lead, GoodEarth
Vineet
Co-founder, Edureka
Tara
Digital Manager, FMCG
Ensuring Your Peace of Mind: Robust Security Measures to Safeguard Your Data with Us
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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