Posted inDigital Analytics Tracking How to use client side and server side tracking together In the ever-evolving digital landscape, tracking user behavior accurately has never been more challenging or more important. With… Posted by Himanshu Rahi June 4, 2025
Posted inDigital Analytics Tracking How to use client side and server side tracking together In the ever-evolving digital landscape, tracking user behavior accurately has never been more challenging or more important. With… Posted by Himanshu Rahi June 4, 2025
Posted inFirst Party Data How to use First-Party Data in Digital Marketing In today’s privacy-first world, where cookies are fading and data regulations are tightening, first-party data has emerged as… Posted by Omsri Bompelli June 4, 2025
Posted inMarketing What is Klaviyo? A Beginner’s Guide to Email Marketing Have you ever opened your inbox and seen an email that felt like it was written just for… Posted by Sonali Arya June 3, 2025
Posted inDigital Marketing Tracking How to use server side tracking for better conversion tracking In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable… Posted by Himanshu Rahi June 3, 2025
Posted inFirst Party Data How to Activate Your First-Party Data You searched for a pair of running shoes once, and suddenly every ad you see knows your size,… Posted by Sonali Arya May 29, 2025
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Posted inData Clean Rooms What is a Marketing Data Warehouse & How it Works In today’s digital world, marketers are surrounded by data. Every time a customer clicks on an ad, visits… Posted by Omsri Bompelli May 26, 2025
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Posted inFirst Party Data What is First-Party Data and How is it Beneficial for Digital Marketing In today’s digital marketing world, the rules of data tracking and user targeting are rapidly changing. With the… Posted by Sonali Arya May 22, 2025