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How to use client side and server side tracking together

In the ever-evolving digital landscape, tracking user behavior accurately has never been more challenging or more important. With…
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Posted by Himanshu Rahi June 4, 2025
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Posted inDigital Analytics Tracking

How to use client side and server side tracking together

In the ever-evolving digital landscape, tracking user behavior accurately has never been more challenging or more important. With…
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How to use First-Party Data in Digital Marketing
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How to use server side tracking for better conversion tracking

In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable…
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How to Activate Your First-Party Data

You searched for a pair of running shoes once, and suddenly every ad you see knows your size,…
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Posted inCustomer Data Platform (CDP) First Party Data

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It’s surprising how much valuable data goes unused on average, as brands tap into only a fraction of…
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Posted by Sonali Arya May 27, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is First-Party, Second-Party, Third-Party and Zero-Party Data?

Knowing your audience is key, and that starts with understanding the types of data businesses use. Data is…
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What is a Marketing Data Warehouse & How it Works

In today’s digital world, marketers are surrounded by data. Every time a customer clicks on an ad, visits…
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Posted by Omsri Bompelli May 26, 2025
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Posted inGoogle Trends Updates

Google I/O 2025: How AI Is Reshaping Organic Traffic and Checkout Journeys

Innovation was in the air at Google I/O 2025, held in the tech epicenter of Silicon Valley. The…
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Google I/O 2025: All the Big Announcements You Need to Know
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Google I/O 2025: All the Big Announcements You Need to Know

Google I/O is the company’s annual developer conference where it unveils its latest innovations across AI, Android, hardware,…
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What is First Party Data and How is it Beneficial for Marketing
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What is First-Party Data and How is it Beneficial for Digital Marketing

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619/2-7, Chattarpur,
Delhi, 110074

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Platform

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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