EasyInsights

Guide to Cohort Analysis and GA4 Cohort Exploration

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact, …

Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences are paramount to success. And …

Businesses have traditionally limited data access to the IT department. But as individual data requests from each department …

As many as 4.74 billion people are on social media as of 2022. If that’s not all, research …

Data is at the centre of all decision-making today. And for good reason. After all, while our gut …

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC …

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for …

Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics …

What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with …

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics …

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice …

Outbound marketing is the preferred approach for marketers at early-stage startups because of two simple facts – Firstly, …

Artificial Intelligence is the talk of the town today. And it’s not just a passing trend. This disruptive …