Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. …
Blog Posts
Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business. …
Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. …
Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of …
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular website analytics tool mainly because it’s free, easily embeds in every website with a simple tracking code, integrates with AdWords, and most importantly, it is backed by a company that can make or break businesses online. But just because Google …
Whether the data is complex or not, it is always complicated to read unorganized sets of data. And that is why sorting becomes a helpful and mandatory tool. Let’s find out more about it. …
Slicing up data is something that most people who need to compile results from various sources probably have to do on a fairly regular basis when it comes to their job. A good example of how one has to correct data formatting can be seen when working with text. …
Influencer marketing has quickly become one of the most popular ways to market a brand, but you must provide your ROI if you want to stand out in this crowded space. …
Calculating your repeat purchase rate can help measure the success of your business and the loyalty of your customers. We hope this blog post has helped you learn how to calculate your repeat purchase rate. …
ETL, or extract, transform and load tools, are widely used by companies to bring together data from different sources onto a centralised database. The combined information can be easily accessed and analysed to extract meaningful insights that help businesses make smarter decisions driven by data output. This process is also known as data stitching. …
Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories. …
Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates. …
Marketing is about understanding the customer’s needs and creating products and services to meet those needs. Marketing is crucial for businesses to understand what product or service they can offer and how to launch a product successfully. Branding is an important aspect of marketing that focuses on creating a positive perception of a company’s products and services, and conveys its …
When looking through ad campaigns, the last thing you want to do is spend time figuring out what each one is about. The name itself should give you all the details you need. A campaign name should tell you what the product is, who the target audience is, the type of ad, and much more. Most importantly, the format you …
This striking combination of creativity and science delivers a significant edge over competitors. Google Analytics Academy provides free courses for understanding Google Analytics. This platform helps you discover the important Google measurement tools that leverage marketing metrics to help you scale your business. …