• Members 24 posts
    Oct. 17, 2023, 5:25 a.m.

    What's the relationship between "Total users," "Users," "New users," and "Returning users."

    1. How do "Total users" and "Users" vary from each other?

    2-1. Is the following equation accurate? (# of total users) = (# of new users) + (# of returning users)
    2-2. If 2-1 holds true, where can I find the count of "Total users" in a GA4 report?