• Members 35 posts
    July 14, 2023, 7:53 a.m.

    Can anyone please explain why the second column (Conversions) does not display integer values?

  • Members 28 posts
    July 24, 2023, 5:41 a.m.

    A person clicks on one of your advertisements and accesses the website.

    Subsequently, they return to the site through a link on Facebook.

    Later, they visit again by searching on Google.

    Finally, they make a purchase, thus completing the conversion.

    Would you prefer to attribute credit for the purchase to paid ads, social media, or organic means? Alternatively, do you believe that each touchpoint should receive a share of the credit, represented as a fraction of the overall conversion?