I need to present my client with bounce rate in GA4. I cannot seem to find it whereas it was easily accessible in Universal Analytics. Help Please!
I need to present my client with bounce rate in GA4. I cannot seem to find it whereas it was easily accessible in Universal Analytics. Help Please!
At present, Google Analytics 4 does not automatically display the bounce rate as a default metric in its reports. It needs to be added manually. Here's a step-by-step guide on how to do it:
Step 1: Access your GA4 property by logging in, and on the left-hand side, choose "Reports."
Step 2: While on the "Reports" tab, choose "Pages & Screens."
Step 3: If you have the appropriate permissions, you'll notice a pencil icon located at the top right-hand side. Click on it to edit your report.
Step 4: Select "Metrics" and then choose "Add metric."
Step 5: Locate "Bounce Rate" in the drop-down list and choose it. Arrange the order in which you want your columns to appear, then click "Apply."
Step 6: Bounce Rate should now be incorporated into your reports. If you want this to be a lasting modification, be sure to click the "Save" button.
And there you have it! Keep in mind that bounce rate remains accessible in GA4; you just need to know where to find it!