I offer services primarily in Australia, but I've noticed an increase in traffic from India over the past few months. Since I don't provide services in India, could you please assist me in blocking Indian users from Google Analytics?
Google Analytics does not include a native feature for this purpose. However, if you are using Google Tag Manager (GTM), there is a method to identify the traffic and potentially block it - www.simoahava.com/custom-templates/ip-geolocation-api/
IP Geolocation differs from the IP Address. It essentially performs a "reverse IP lookup" to provide the Geolocation information for the user, or at least where the request originates from. You don't have to manually input the user's IP Address; the service accomplishes this through a network ping.