I'm familiar with setting up UTMs, but not configuring tracking in GA. With GA4, I'm even less sure about the process. Should I establish an event to monitor UTMs? What steps should I follow to guarantee that the links I've generated will appear in reports?
All I've come across online are tutorials and videos about constructing UTMs, but there's no guidance on tracking after link creation.
UTM parameters are automatically gathered and displayed in reports, with the Source/Medium combination being the most frequently examined element available in the default acquisition report.
To elaborate on this, GA4 offers two distinct acquisition reports. The first is User Acquisition, focusing on the initial source/medium touchpoint for users. The second is Traffic Acquisition, which delves into the session-level source/medium data and is closer to the previous Universal Analytics reports.