I'm trying to generate a report using Exploration or whichever method is most suitable. I want to view the search terms that users employed to access the website and determine how many conversions each keyword has generated.
Do you have any suggestions for the most effective approach to this?
To gain insights into the keywords responsible for driving organic search traffic to the website and their corresponding landing pages, you have the option to incorporate the Google Search Console data into your reports.
Alternatively, you can leverage the "Search term" dimension and apply a filter where the Event name equals "view_search_results" to access the relevant search terms.