why /Cart and /Checkout are prominently appearing as top pages

agkhy
June 12, 2023
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    Mod
    June 12, 2023, 11:08 a.m.
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    I'm surprised to see that our popular landing pages and top visited pages are /Cart and /Checkout, as I wasn't expecting that. When examining the source/medium data in Google Analytics for these pages, it's a mix of CPC, organic, and direct traffic. While I initially thought the high traffic might be due to users bookmarking these pages, the fact that they have diverse sources raises doubts.

    Regarding session duration, our Google Analytics default session duration is set to 30 minutes. However, our average session duration is less than 6 minutes. We also utilize screen recording software, and the average user duration is under 10 minutes. After reviewing hundreds of recordings, we haven't observed long periods of user inactivity exceeding 30 minutes.

    I'm seeking ideas or insights as to why /Cart and /Checkout are prominently appearing as top pages despite these findings.

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    Members 7 posts
    June 16, 2023, 10:34 a.m.
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    Hi agkhy i hope you find this useful

    It appears that the /Cart and /Checkout pages might be generating new sessions, thus causing them to be recognized as landing pages. In cases where the new session has no source/medium information, it may inherit the values from the previous session. Another potential factor could be if you have a cart abandonment email campaign that includes links to these pages, which could contribute to their high traffic and popularity.