• Mod
    June 12, 2023, 11:06 a.m.

    How can I resolve the issue of UTMs appearing for both paid and sponsored mediums in GA4, as well as data appearing in both organic and paid social channels, after changing the UTMs for my Twitter campaigns from "sponsored" to "paid"?

  • Members 28 posts
    June 16, 2023, 10:46 a.m.

    Hi agkhy here's my suggestion , this could help you with the issue.

    The presence of both "paid" and "sponsored" mediums in your Google Analytics 4 (GA4) reports suggests that your UTM parameters have not been updated. UTM parameters are used to track the source and medium of traffic to your website or app. To update them in GA4, follow these steps: Go to your GA4 property, click on the "Admin" tab, select "Tracking info," choose "UTM parameters," enter the new parameters for your Twitter campaigns, and save the changes. It may take a few days for the updates to reflect in your reports. If the issue persists, try troubleshooting steps like clearing cache, using a different browser, or contacting Google Analytics support for assistance. Ensure the correctness of your UTM parameters in terms of format, location, and entry, and seek support if needed.