I've set up various tags to track clicks and page loads on specific elements. It appears to be functioning correctly, as I can see real-time data in Analytics when I interact with the page.
However, I'm unsure how to access the aggregate data for total clicks and loads (global statistics on a daily or weekly basis) from my Tag Manager tags within the Analytics "Overview Report." Can you guide me on how to view this information?
As you've observed, Google Analytics only shows data for the Events that were triggered and sent to GA. GA doesn't provide native reporting for the activity within your GTM Container, and GTM itself doesn't offer such reporting either. To obtain this information, you'll need to create separate Events or add Event parameters to existing Events for all the activities you want to track. For instance, I've established a "gtm_event" Dimension and assigned it the value of "{{Event}}" for every GA Event that is triggered. This way, it conveys the Custom Event name or the built-in Trigger that initiated the Event.