agkhy

I'm surprised to see that our popular landing pages and top visited pages are /Cart and /Checkout, as I wasn't expecting that. When examining the source/medium data in Google Analytics for these pages, it's a mix of CPC, organic, and direct traffic. While I initially thought the high traffic might be due to users bookmarking these pages, the fact that they have diverse sources raises doubts.

Regarding session duration, our Google Analytics default session duration is set to 30 minutes. However, our average session duration is less than 6 minutes. We also utilize screen recording software, and the average user duration is under 10 minutes. After reviewing hundreds of recordings, we haven't observed long periods of user inactivity exceeding 30 minutes.

I'm seeking ideas or insights as to why /Cart and /Checkout are prominently appearing as top pages despite these findings.

How can I resolve the issue of UTMs appearing for both paid and sponsored mediums in GA4, as well as data appearing in both organic and paid social channels, after changing the UTMs for my Twitter campaigns from "sponsored" to "paid"?

When using Ga4's Funnel Exploration feature, if the "Apply" button is not working or is disabled, what could be the reason for this issue?

We just set up a google tag manager account and connected it to a new GA4 account.

So far so good and the pageviews and other data streams are showing up correctly but custom events do not show up in GA4 although the tests in google tag manager fired correctly and we used exactly the same setup as in other projects.

Waited for more than 48h, still no custom events were appearing in the "Event" report in GA4.
Do you have an idea why this time custom events do not show?