Unlike basic pixel-based audience segments, EI_Audiences by EasyInsights are powered by first-party data captured directly from your website (via server-side tracking), CRM, and offline events. The result? Better accuracy, higher match rates, and audience performance that scales with your business.
Why Our Audiences Outperform:
- Clean, consented first-party data: Unaffected by iOS restrictions, cookie loss, or ad blockers – ensuring reliable, privacy-first tracking.
- Full-funnel visibility: Go beyond clicks. Build audiences based on verified purchases, approvals, or offline conversions for more meaningful targeting.
- Smarter segmentation: Create advanced audience groups like high-LTV buyers, leads with no RTO/cancellations, or users scored in your CRM.
- Higher Conversion Rate: Feed ad platforms with enriched, de-duplicated events that improve audience quality and campaign learning.
- Omnichannel sync: Push these audiences to Meta, Google Ads, email platforms, or even your sales stack for unified targeting.
EI_Audiences turn your raw data into business outcomes – fueling remarketing, lookalikes, and value-based bidding with the most reliable signals your business owns.
