Marketplaces Are Complex
Your Tracking Shouldn't Be

One order, multiple brands, multiple shipments.
Traditional tracking breaks here - we fix it.

Trusted by brands with most complex marketing funnel and diverse martech

Turn Marketplace Complexity Into Marketing
engine

Marketplaces don't behave like traditional e-commerce
- and your analytics shouldn't either.

EasyInsights helps you unlock order-level and shipment-level
intelligence so you can build smarter events, richer audiences,
and higher-ROAS campaigns.

The Challenges

Marketplace purchases are not simple:

A customer places one unified Order-ID
But the order contains products from multiple brands/
sellers
Each product is dispatched separately with its own
Shipment-ID

This creates massive blind spots for analytics & ad
performance:

No visibility into which brand or SKU actually drove
the sale

No way to build audiences based on individual
shipments or sellers

Poor match rates and lower ROAS

Inaccurate attribution for campaigns

Marketplaces need more than traditional order-level
tracking.
They need granular, multi-layer tracking.

EasyInsights Fix it well

Deep Granularity. Better Targeting. Higher Revenue.

EasyInsights gives you a dual-layer event model:

Order-Level Events (Order-ID)

Capture the full transaction context:

Order value

Number of items

Overall conversion behavior

Shipment-Level Events (Shipment-ID)

Get granular visibility into:

Specific brand/SKU purchased

Shipment status

Seller-level performance

Product-level tracking

With this, you get complete clarity across your marketplace ecosystem.

Build Hyper-Precise
Audiences

Use both order and shipment insights to create high-
intent audiences like:

Customers who bought from specific sellers or brands

High-value buyers across multiple brands

Customers with delayed shipments (for lifecycle automation)

Frequent buyers of a category or brand

Cross-sell audiences based on SKU behavior

Activate these audiences on Meta, Google, or
any ad platform.

Result:

Higher match rates → Sharper targeting → Better ROAS at lower cost.

Grow Faster With
Better Signals

Marketplaces using EasyInsights report:

Higher ROAS

More accurate attribution

Significant reduction in wasted
ad spend

Better match rates

Smarter seller/brand promotion
strategies

First-Party Data
Activation Made
Easy

EasyInsights uses your brand's own first-party
data to capture rich, consented customer data
— even in a marketplace environment.

Enriched dataset allows brands to:

Build highly granular, high-intent audiences
Optimize targeting with seller-, brand-, and SKU-level
precision
Send powerful first-party events and audiences back to your ad
platforms for better match rates and higher ROAS

It's enriched data dramatically boosts match rates and delivers high-quality, privacy-resilient conversion signals to your ad platforms —
instantly improving targeting accuracy and campaign performance.

Marketplace-
Ready Attribution

Understand the real drivers of your marketplace revenue:

Attribute conversions to individual
sellers

Identify top-performing brands

Measure SKU-level contribution

Optimize catalog ads with
accurate insights

Finally - a true attribution system built for marketplace complexity.

What You Get

Multi-layer event tracking

(Orders + Shipments + SKU granularity)

Intelligent first-party data enrichment

Boost match rates & campaign optimization

High-precision audience building

For brands, sellers, categories, SKUs & behaviors

Direct activation to all major ad platforms

Meta, Google Ads, DV360, and more

Marketplace-focused attribution

Seller-level, SKU-level, and brand-level insights

Reduced ad wastage

Run smarter campaigns with targeted suppression
audiences

Who Is This For?

Ideal for marketplaces including:

Multi-brand e-commerce

Aggregator platforms

D2C marketplaces

Hyperlocal delivery apps

Vertical-specific marketplaces (beauty, fashion, electronics,
grocery)

If your platform has one order but multiple shipments, this solution is built for you.

FREQUENTLY ASKED QUESTIONS

FAQs

1. How does EasyInsights improve tracking for marketplace purchases?

EasyInsights enhances tracking by implementing a dual-layer event model that captures both order-level and shipment-level events, allowing for granular visibility into sales, shipments, and performance metrics for individual brands and SKUs.

2. How can I build hyper-precise audiences using EasyInsights?

EasyInsights enables the creation of hyper-precise audiences by utilizing insights from both order and shipment data. This includes targeting customers who bought from specific sellers, identifying high-value buyers, and automating lifecycle marketing for customers with delayed shipments.

3. Why is granular tracking important for marketplaces?

Granular tracking allows for better attribution, audience segmentation, and targeting by providing detailed insights into individual products, shipments, and sellers within a single order.

4. Can EasyInsights track product-level performance across multiple brands?

Yes,

it provides visibility into SKU-specific purchases and seller performance at the product level across the entire marketplace ecosystem.

5. Is this tracking solution suitable for all types of marketplaces?

Yes,

it is designed to handle the complexities of various marketplace models by providing comprehensive order- and shipment-level data regardless of size or structure.

6. Can EasyInsights integrate with major ad platforms?

Yes,

EasyInsights supports direct activation with all major ad platforms such as Meta, Google Ads, DV360, among others.

7. Does EasyInsights support campaigns where one order involves multiple shipments?

Yes,

The solution is specifically designed to handle scenarios where a single order results in multiple shipments.

8. How does EasyInsights help reduce ad wastage?

EasyInsights enables targeted suppression audiences and smarter campaign strategies that minimize unnecessary ad spend and improve overall efficiency.

Marketplaces Are Complex
Your Tracking Shouldn't Be

Turn Marketplace Complexity Into Marketing
engine

The Challenges

EasyInsights Fix it well

Build Hyper-Precise
Audiences

Activate these audiences on Meta, Google, or
any ad platform.

Grow Faster With
Better Signals

First-Party Data
Activation Made
Easy

Marketplace-
Ready Attribution

What You Get

Who Is This For?

FAQs

Discover how accurate attribution can
transform your marketing

About Cookies

Necessary

Analytics

Advertisement

Functionality

Marketplaces Are Complex Your Tracking Shouldn't Be

Turn Marketplace Complexity Into Marketing engine

The Challenges

EasyInsights Fix it well

Build Hyper-Precise Audiences

Activate these audiences on Meta, Google, or any ad platform.

Grow Faster With Better Signals

First-Party Data Activation Made Easy

Marketplace-Ready Attribution

What You Get

Who Is This For?

FAQs

Discover how accurate attribution can transform your marketing

Increase Your ROI Today!

Activate your first-party data now and start turning it into real revenue. It's fast, easy, and essential.

About Cookies

Necessary

Analytics

Advertisement

Functionality

Marketplaces Are Complex
Your Tracking Shouldn't Be

Turn Marketplace Complexity Into Marketing
engine

Build Hyper-Precise
Audiences

Activate these audiences on Meta, Google, or
any ad platform.

Grow Faster With
Better Signals

First-Party Data
Activation Made
Easy

Marketplace-
Ready Attribution

Discover how accurate attribution can
transform your marketing