Trusted by brands with most complex marketing funnel and diverse martech
Turn Marketplace Complexity Into Marketing
engine
Marketplaces don't behave like traditional e-commerce
- and your analytics shouldn't either.
EasyInsights helps you unlock order-level and shipment-level
intelligence so you can build smarter events, richer audiences,
and higher-ROAS campaigns.
The Challenges
Marketplace purchases are not simple:
A customer places one unified Order-ID
But the order contains products from multiple brands/
sellers
Each product is dispatched separately with its own
Shipment-ID
This creates massive blind spots for analytics & ad
performance:
No visibility into which brand or SKU actually drove
the sale
No way to build audiences based on individual
shipments or sellers
Poor match rates and lower ROAS
Inaccurate attribution for campaigns
Marketplaces need more than traditional order-level
tracking.
They need granular, multi-layer tracking.
EasyInsights Fix it well
Deep Granularity. Better Targeting. Higher Revenue.
EasyInsights gives you a dual-layer event model:
Order-Level Events (Order-ID)
Capture the full transaction context:
Order value
Number of items
Overall conversion behavior
Shipment-Level Events (Shipment-ID)
Get granular visibility into:
Specific brand/SKU purchased
Shipment status
Seller-level performance
Product-level tracking
With this, you get complete clarity across your marketplace ecosystem.
Build Hyper-Precise
Audiences
Use both order and shipment insights to create high-
intent audiences like:
Customers who bought from specific sellers or brands
High-value buyers across multiple brands
Customers with delayed shipments (for lifecycle automation)
Frequent buyers of a category or brand
Cross-sell audiences based on SKU behavior
Activate these audiences on Meta, Google, or
any ad platform.
Result:
Higher match rates → Sharper targeting → Better ROAS at lower cost.
First-Party Data
Activation Made
Easy
EasyInsights uses your brand's own first-party
data to capture rich,
consented customer data
— even in a marketplace environment.
Enriched dataset allows brands to:
-
Build highly granular, high-intent audiences
-
Optimize targeting with seller-, brand-, and SKU-level
precision -
Send powerful first-party events and audiences back to your ad
platforms for better match rates and higher ROAS
instantly improving targeting accuracy and campaign performance.
Understand the real drivers of your marketplace revenue:
Attribute conversions to individual
sellers
Identify top-performing brands
Measure SKU-level contribution
Optimize catalog ads with
accurate insights
Finally - a true attribution system built for marketplace complexity.
What You Get
Multi-layer event tracking
(Orders + Shipments + SKU granularity)
Intelligent first-party data enrichment
Boost match rates & campaign optimization
High-precision audience building
For brands, sellers, categories, SKUs & behaviors
Direct activation to all major ad platforms
Meta, Google Ads, DV360, and more
Marketplace-focused attribution
Seller-level, SKU-level, and brand-level insights
Reduced ad wastage
Run smarter campaigns with targeted suppression
audiences
FREQUENTLY ASKED QUESTIONS
FAQs
EasyInsights enhances tracking by implementing a dual-layer event model that captures both order-level and shipment-level events, allowing for granular visibility into sales, shipments, and performance metrics for individual brands and SKUs.
EasyInsights enables the creation of hyper-precise audiences by utilizing insights from both order and shipment data. This includes targeting customers who bought from specific sellers, identifying high-value buyers, and automating lifecycle marketing for customers with delayed shipments.
Granular tracking allows for better attribution, audience segmentation, and targeting by providing detailed insights into individual products, shipments, and sellers within a single order.
Yes,
it provides visibility into SKU-specific purchases and seller performance at the product level across the entire marketplace ecosystem.
Yes,
it is designed to handle the complexities of various marketplace models by providing comprehensive order- and shipment-level data regardless of size or structure.
Yes,
EasyInsights supports direct activation with all major ad platforms such as Meta, Google Ads, DV360, among others.
Yes,
The solution is specifically designed to handle scenarios where a single order results in multiple shipments.
EasyInsights enables targeted suppression audiences and smarter campaign strategies that minimize unnecessary ad spend and improve overall efficiency.
