Trusted by brands with most complex marketing funnel and diverse martech
Lead Grading Based on Fit, Intent,
and Conversion Potential
EasyInsights automatically grades leads using multiple scoring dimensions:
Demographic fit: Company size, industry, job title,
location match with ICP
Intent signals: High-value page visits, content
downloads, pricing interest
Engagement depth: Session duration, pages per visit,
return frequency
Grading Based on Custom Scoring
Models
EasyInsights lets you build custom grading models that score leads based on:
Firmographic criteria and ICP match
Engagement velocity and recency
Product interest and feature exploration
Budget indicators and decision-maker involvement
Any combination of behavioral and demographic factors
Use dynamic grades to automatically
prioritize your pipeline.
Assign A/B/C/D grades that update in real-time as leads engage - so your sales team always contacts the
hottest prospects first and marketing knows exactly who needs more nurturing.
AI-Powered Lead
Scoring
Get AI-generated predictions for every lead - from 0-100% likelihood to convert - and automatically route high-probability leads to sales, while keeping low-probability leads in nurture campaigns until their score improves.
Lead Generation use
cases
Maximize Efficiency with Grade-Based
Optimization
Bid Higher on A-Grade Lookalikes
Create seed audiences from your highest-graded leads for superior targeting
Suppress Low-Grade Leads from Retargeting
Create seed audiences from your highest-graded leads for superior targeting
Optimize Landing Pages by Grade
Serve premium experiences to high-grade traffic sources
Real-Time Lead Quality Alerts
Get notified when lead grade distribution drops below threshold
Explore more agents tailored to your business needs.
FREQUENTLY ASKED QUESTIONS
FAQs
Lead grading is the process of automatically scoring every lead based on multiple factors such as demographic fit, engagement, and intent signals. EasyInsights assigns grades (A/B/C/D) to each lead so your sales and marketing teams can focus on the most valuable prospects first.
EasyInsights grades leads using three primary dimensions:
- Demographic Fit: Company size, industry, job title, and location compared to your Ideal Customer Profile (ICP).
- Intent Signals: High-value page visits, content downloads, pricing inquiries, and other indicators of purchase intent.
- Engagement Depth: Session duration, pages per visit, and return frequency.
Yes! EasyInsights allows you to create custom scoring models that consider:
- Firmographic criteria and ICP match
- Engagement velocity and recency
- Product interest and feature exploration
- Budget indicators and decision-maker involvement
- Any combination of behavioral and demographic factors
This ensures that your lead scores reflect your unique sales and marketing priorities.
Grades are dynamic and update in real-time as leads interact with your brand. This means:
- Sales teams always contact the hottest prospects first
- Marketing knows exactly which leads need nurturing
- High-value leads never slip through the cracks
Absolutely. Our AI predicts the likelihood of conversion for each lead, helping you:
- Automatically route high-probability leads to sales
- Keep low-probability leads in nurture campaigns until their score improves
- Make data-driven decisions about ad spend and campaign targeting
Grade-based optimization lets you:
- Bid Higher on A-Grade Lookalikes: Create seed audiences from your top leads for better targeting
- Suppress Low-Grade Leads from Retargeting: Stop wasting ad spend on D-grade leads
- Optimize Landing Pages by Grade: Serve premium experiences to high-grade traffic sources
Receive Real-Time Lead Quality Alerts: Get notified when lead grade distribution drops below thresholds
