Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHAT IS EASYINSIGHTS?
Overview
Learn about the benefits and features of EasyInsights
WHY US?
Customers
Snap shot of some of our customers
Success Stories
See some of our clients' success stories
HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
GET INSPIRED
Company
Know about our people, values and what we stand for
Blogs
The latest trends and updates in marketing & data world
Community
Discuss marketing data and reporting with experts and peers
Ebooks
Explore Our Ebook Sections for Data-driven Wisdom
LATEST FROM BLOGS All blogs
We at EasyInsights take the security of your information very seriously. One of our most important duties is to protect your data. We firmly believe in being open and honest in all aspects of our business, including our security procedures, to ensure that you, our customer, are aware of our ideology and level of commitment.
The GDPR compliance of customers is supported by EasyInsights. EasyInsights does not have to adhere to PCI DSS regulations because it uses outside service providers to process credit cards.
We do not store the data that you load using our data integrations indefinitely. Your data never enters a backup at any point.
We cache data for the amount of time required to serve you efficiently. Data is almost always stored in short-lived encrypted caches.
Your data is always strongly encrypted while it is on our systems, travelling between the data source and us, or from us to you.
Contact [email protected] if you have any questions or comments.
In general, the data handled is associated with spend monitoring. The majority of the data will be about spend, clicks, impressions ,sign-ups& other similar things.
In rare cases, there may be a use case for importing fields that contain a customer ID number or other personal data. However, PII data isn't the most important type of data handled by the EasyInsights service.
Strong Transport Layer Security (TLS 1.2) encryption is used for all data transfers between the customer's service and the various services
The virtual private cloud logically separates the data belonging to each customer.
We are committed to ensuring that your information is secure. To EasyInsights processes your data using leading cloud providers. Our preferred providers are Google Cloud Platform, Digital Ocean and Amazon Web Services, all of them have excellent compliance and regulatory audits such as SOC 1/2-3, PCI-DSS& ISO27001.
Google Cloud Platform, Digital Ocean and Amazon Web Services certification documents are available directly from Google, Digital Ocean and Amazon.
We use hardened and customised server images, bastion hosts, various types of firewalls& multi-factor authentication, among other industry best practises. As a "data privacy first" organisation, we adhere to regular standards for least privilege enforcement, monitoring& review of our IAM (identity and access management) policies and security roles.
We conduct annual third-party security audits of our application and systems. The reports of these tests may be obtained from us under NDA.
EasyInsights' development organisation adheres to a rigorous development process in which security is integrated throughout the various development phases.
All changes to production-ready source code are subject to code review by a qualified engineering peer, which includes security and performance analysis.
Before updating production services, all contributors to the updated software version must confirm that their changes are working as expected in the staging environment.
There is an automated flow for third-party software used in development that ensures potential vulnerabilities are identified and remediated.
EasyInsights requires all employees to follow security policies that protect all customer information and address multiple security compliance standards, rules& regulations. We ensure that all employees are immediately trained on our security policies and that this training is repeated at least annually.
Administrative access to systems requires two-factor authentication, VPNs& strong password controls. All of these policies are regularly reviewed. EasyInsights has various change management and peer review practises in place within our software development life cycle to ensure best practises are followed.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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