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Automatically map, analyze, and understand how leads move across channels, platforms, and touchpoints.
The EasyInsights Customer Journey Agent stitches together every interaction - web, app, ads, CRM, and beyond - so you can see how customers actually discover, engage, and convert.
Trusted by brands with most complex marketing funnel and diverse martech
Customer journeys don't follow straight lines.
But most tools still assume they do:
Journeys span multiple devices, domains, and platforms
Leads interact across paid, organic, outbound, and product touchpoints
Data lives in disconnected tools with no shared context
Teams see fragments instead of the full story
The result? Broken visibility, missed opportunities, and poor optimization decisions.
Meet the EasyInsights Customer Journey Agent
An AI-powered agent that continuously:
Unifies customer interactions across systems
Resolves identities at the lead and account level
Maps real customer paths, not assumed funnels
Surfaces patterns, drop-offs, and high-impact journeys
All without manual stitching, brittle dashboards, or guesswork.
Understand how customers actually move across channels, platforms, and touchpoints - not how funnels assume they do.
The Customer Journey Agent automatically maps end-to-end journeys across web, app, ads, CRM, and product to reveal how leads discover, engage, and convert.
See where customers truly start - across paid, organic, outbound, or product touchpoints.
Understand how interactions compound over time across channels and devices.
Identify the paths that convert - and where customers fall out of the journey.
Every business has unique paths to conversion. Your journey analysis should reflect that.
EasyInsights lets you define customer journeys based on your GTM motion - not generic lifecycle assumptions.
One unified view of the customer journey. Zero blind spots.
KEY BENEFITS
Complete Journey Visibility
See every interaction across channels, platforms, and domains in a single customer timeline.
No Fragmented Views
Eliminate disconnected reports and siloed tools with one unified journey model.
Real-Time Journey Mapping
Customer journeys update in real time as new interactions occur.
Omnichannel by Default
Track behavior across web, app, ads, CRM, and product - all in one place.
Faster Journey Optimization
Identify friction, drop-offs, and high-impact paths faster.
Aligned Teams
Marketing, RevOps, and Leadership operate from the same customer journey data.
For Marketing Teams
See Real Paths to Conversion: Understand how prospects move from first touch to lead.
Optimize Campaigns: Improve performance based on journeys that convert, not vanity metrics.
Improve Lead Quality: Focus on paths that generate high-intent engagement.
For RevOps & Growth
Full-Funnel Journey Visibility: Track how leads move across stages and touchpoints.
Spot Friction Early: Identify where journeys stall or break.
Scale Proven Paths: Double down on journeys that consistently lead to revenue.
For Founders & Leaders
Instant Clarity: See how growth actually happens without waiting on reports.
Strategic Confidence: Make decisions backed by real customer behavior.
One Source of Truth: Align teams around a shared understanding of the customer journey.
Most platforms show isolated events. EasyInsights shows the full story.
Cross-Platform Journey Visibility:
Unify behavior across web, app, ads, CRM, and product.
Advanced Identity Resolution:
Connect users, leads, and accounts across devices and domains.
Chronological, End-to-End Journeys:
See interactions in the order they actually happened.
Custom Journey Logic:
Define journeys that match your GTM motion and sales cycle.
Consistent Methodology:
One journey model applied across all data and teams.
Platform-Agnostic View:
No bias toward any channel - just the truth of how customers move.
FREQUENTLY ASKED QUESTIONS
The EasyInsights Customer Journey Agent is an AI-powered system that automatically maps and analyzes complete customer journeys across channels, platforms, and touchpoints. It stitches together interactions from web, app, ads, CRM, product, sales, and more—so you can see how customers actually discover, engage, and convert end to end.
Funnels assume linear behavior, and most attribution tools focus on isolated touchpoints. EasyInsights maps real, chronological customer journeys across devices, channels, and systems—giving you the full story instead of fragmented views or assumptions.
Customer journey agent is built for brands with heavy ad spend, multiple channels, and complex, non-linear customer journeys. It unifies paid media, web, app, CRM, sales, calls, and messaging into a single journey view—so teams can understand how growth actually happens across the entire funnel, not just at the last click.
EasyInsights uses advanced identity resolution to connect users, leads, and accounts across devices, domains, and systems. This allows you to analyze journeys at both lead-level and account-level, even in complex B2B and enterprise environments.
Yes. Customer journeys update automatically as new interactions occur, ensuring your view of customer behavior is always current—without manual refreshes or reprocessing.
That's exactly what EasyInsights is built for. Whether your journeys span multiple domains, devices, channels, tools, or teams, the Customer Journey Agent automatically stitches everything together into a single, end-to-end view.
Yes. EasyInsights seamlessly tracks journeys across multiple websites and domains, so you never lose visibility when customers move between properties, regions, or brands.
Absolutely. EasyInsights maps journeys across web and product environments, allowing you to see how users move from website interactions to in-app engagement—and back—within one unified timeline.
Yes. EasyInsights captures calls initiated from your website and ties them to the complete customer journey.
For example, when a visitor clicks a “Call Now” button or dials a number after landing on a page, that call is connected to their prior ad clicks, page visits, and downstream CRM and sales activity—so you can see how inbound calls actually drive leads and revenue.
Most teams start seeing meaningful insights within 4 weeks, once enough data has been collected for patterns to become reliable. During this period, the system continuously learns from incoming data, with no manual setup or pipeline maintenance required.
If a custom model is needed for your specific funnel or business logic, it may take an additional 2-3 weeks to configure and optimize. After that, insights and audience quality continue to improve automatically as more data flows in.
EasyInsights integrates with calling platforms to track and attribute call interactions accurately.
Yes. EasyInsights tracks WhatsApp conversations as part of the customer journey and attributes them across marketing, web, app, and sales touchpoints.
For example, when a prospect clicks a “Chat on WhatsApp” CTA from an ad or landing page, that interaction is stitched into their journey alongside campaigns, site behavior, and eventual conversions.
EasyInsights integrates with WhatsApp Business Solution Providers (BSPs) to track and attribute chat interactions reliably.
Yes. EasyInsights tracks interactions across paid, organic, outbound, web, app, CRM, product, sales, calls, and messaging—so you can understand how channels work together, not in isolation.
EasyInsights ties attribution directly to real customer journeys, not isolated events. This helps you understand which channels, interactions, and paths truly influence conversion and revenue—beyond simplistic first-touch or last-touch models.
Yes. EasyInsights allows you to define customer journeys based on your actual GTM motion, sales stages, channels, or events—ensuring journey analysis reflects how your business really sells.
Yes. EasyInsights supports account-level journeys, making it ideal for B2B and enterprise teams with long sales cycles and multiple stakeholders.
No. Journeys are automatically generated, comparable, and always up to date. You get consistent, structured journey insights without manual stitching or brittle dashboards.
The best way is to see it on your own data.
Book a demo to see how the EasyInsights Customer Journey Agent maps and analyzes even the most complex customer journeys end to end.
Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.
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