Send high-intent
audiences that AI
can scale.

Optimize your ad platforms with high-quality audiences
using your user data.
Help Ad Platforms AI to understand who to target and
whom to suppress.

Reduce wasted spend and improve lead quality by 30%+.

Trusted by brands with most complex marketing funnel and diverse martech

Build High-Value Audiences from Your Customers.

Relevant Segmentation

Create audiences based on lead stage like MQL, SQL etc

Lookalike Expansion

Identify new customers who mirror your highest-quality leads, decreasing CAC by 25%.

Reduced Ad wastage

Exclude low-intent leads and suppress junk leads to maximize ad efficiency.

Target Smarter, Not Harder, for more Quality Leads

Maximize your lead generation ROI with EasyInsights' Audience Segmentation and Suppression

icon Identify High-Value Audiences: Segment your audience based on demographics, behaviors & past interactions to target those most likely to become high-quality leads.

icon Suppress Irrelevant Audiences: Exclude audience segments that are unlikely to convert, ensuring that your resources are allocated to prospects with the highest potential for conversion.

icon Optimize Campaigns for Leads: Tailor your marketing messages and offers to specific audience segments, increasing the likelihood of capturing leads and nurturing them through the sales funnel.

Audience Suppression

Tired of reaching the wrong people with your
ads? Suppress irrelevant audiences (like 7 days
active users on whatsapp, regular buyers from
branded search etc.) lets you target the perfect
audience, saving you up to 35% on ad spend.

Create Lookalike
Audiences & Automate
Offline Conversions

Scale high-value users and maximize ad performance

Facebook Lookalikes from High-Value Users - Build audiences based on
your best customers to reach people most likely to convert.

Automated Offline Conversion Uploads for Google Ads - Sync CRM and
post-lead outcomes automatically to train Google ads on real Lead
Quality

Improved Lookalike Audiences

Build Lookalike Audiences based on user data
and let ad platform AI discover new customers
who share similar traits with your best customers,
unlocking a wider audience for your brand.
Target individuals more likely to engage and
convert. Increase our Lead Quality

Audiences Based on
Disposition Events

Build audiences using lead intent

Uses aggregated disposition signals to build high-intent audiences from
qualified leads.

These audiences are pushed to Meta and Google while excluding low-
quality and junk leads - ensuring targeting and lookalikes are driven by
users most likely to convert.

It's highly probable that we've already addressed the pain point you're encountering.

Beyond Numbers: See How we helped Lead Generation brands

Customer Attribution Models

Understand every step of your customer journey.

Full Funnel Visibility

Optimize campaigns with complete picture via stitching ad, analytics and CRM platforms.

CAC/LTV

Make smarter marketing decisions with customer acquisition cost & lifetime value.

Feedback Loop

Send your quality feedback to ad platforms and continuously enhance your marketing targetings.

Lead Scoring and Grading

Focus your efforts on the most promising leads.

CAPI Match Booster

Get all your data under one roof. No more data silos. Get notified whenever any of your KPIs crosses its limit

Offline Conversion (CAPI)

Send your offline data to ad platform algorithm to optimise campaigns better.

Audience Suppression

Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.

Data Enrichment

Enrich your lead data with additional attributes providing a more comprehensive understanding of your prospects

Hear from the teams we Empowered

Granular journey tracking boosted attribution and visibility across channels

“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”

Aniruddha Singhai,

Co Founder & CEO - Divine Hindu

Activated CRM data for 2X campaign efficiency and CPL drop

“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”

Sai Bharath G,

Senior Manager (Performance) - Bhanzu

Achieved 2X Faster Sales and Higher ROI through Lead Data Activation

“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”

Vineet Chaturvedi,

Co-Founder and CEO at Edureka

FREQUENTLY ASKED QUESTIONS

FAQs

1. What is the EasyInsights Audience Agent?

The Audience Agent helps you build high-value, conversion-ready audiences using your first-party customer and lead data. It connects CRM, ad platforms, and offline outcomes to create smarter targeting, better lookalikes, and lower CAC.

2. How is this different from ad platform custom audiences?

Ad platform custom audiences are built mostly on pixel-based, on-site signals - which are limited, lossy, and fragmented across tools.

EasyInsights audiences are built server-side using your entire user journey, including:

Lead stage and scoring
CRM updates and sales outcomes
Disposition events and offline conversions
Post-conversion behavior living across different martech tools

Instead of relying on incomplete browser data, EasyInsights unifies offline and online signals from your CRM, backend, and sales systems into high-fidelity audiences that ad platforms can actually optimize on.

In short:

Pixel audiences reflect what users clicked.

EasyInsights audiences reflect who actually converts.

3. Can I create audiences based on lead stages like MQL and SQL?

Yes. You can segment audiences by lead stage (MQL, SQL, Won, Not Interested, etc.) so your campaigns target users at the right intent level - and exclude low-quality or junk leads automatically.

4. How does EasyInsights help reduce ad wastage?

By suppressing low-intent users (not interested, unqualified, already contacted, or disqualified leads) and excluding them from targeting and lookalikes, EasyInsights ensures your ad spend focuses only on users most likely to convert.

5. What are disposition-based audiences?

Disposition-based audiences are built using aggregated lead outcome signals from your CRM and sales systems. These signals identify high-intent users and push only qualified audiences to Meta and Google - improving both targeting and lookalike quality.

6. Can I create lookalike audiences from my best customers?

Absolutely. EasyInsights lets you create lookalikes based on high-value users, not just raw leads. This helps ad platform AI find new customers who closely match your highest-quality converters, often reducing CAC by up to 25%.

7. Does this work for offline conversions and CRM outcomes?

Yes. EasyInsights automatically syncs offline conversion data and post-lead outcomes to ad platforms like Google Ads, helping their algorithms optimize for real lead quality - not just form fills.

8. Which ad platforms are supported?

EasyInsights supports all the platforms that offers API or Webhook to connect including Meta, Google Ads, Linkedin etc. with audiences pushed directly to each platform as native custom audiences.

9. Do I need engineering support to set this up?

No. EasyInsights is built for marketing and growth teams. Setup is straightforward, and once connected, audience creation, exclusions, and offline conversion syncs run automatically.

10. Is my customer data secure?

Yes. EasyInsights is designed with enterprise-grade security and privacy standards. Your first-party data is used only to enrich targeting and improve campaign performance.

11. Who is this best suited for?

The Audience Agent is ideal for lead-generation and performance-driven brands with complex funnels, multiple lead stages, and a focus on improving lead quality - not just volume.

12. How do I get started?

Simply click “Enrich Your Audience Today”, connect your data sources, and start building high-intent audiences that scale efficiently across ad platforms.

Send high-intent
audiences that AI
can scale.

Build High-Value Audiences from Your Customers.

Target Smarter, Not Harder, for more Quality Leads

Audience Suppression

Create Lookalike
Audiences & Automate
Offline Conversions

Improved Lookalike Audiences

Audiences Based on
Disposition Events

It's highly probable that we've already addressed the pain point you're encountering.

Customer Attribution Models

Full Funnel Visibility

CAC/LTV

Feedback Loop

Lead Scoring and Grading

CAPI Match Booster

Offline Conversion (CAPI)

Audience Suppression

Data Enrichment

Hear from the teams we Empowered