The Attribution That
Finally Tells the Truth
Automatically connect every revenue to the channels,
campaigns, and touchpoints that actually drive it.
EasyInsights' Attribution Agent unifies messy data, fixes
broken attribution, and delivers always-on clarity - so you
can stop guessing and start scaling what works.
Trusted by brands with most complex marketing funnel and diverse martech
The Problem
Attribution shouldn't be this hard.
Data lives across ad platforms, CRMs, analytics tools, and warehouses
Attribution models break as soon as journeys get complex
Teams argue over numbers instead of acting on them
Teams argue over numbers instead of acting on them
The solution
Meet the EasyInsights Attribution Agent
An AI-powered agent that continuously:
Collects and cleans your data
Applies reliable attribution logic
Answers attribution questions on demand
All without custom pipelines, constant maintenance, or analyst bottlenecks.
Built-in Models That Match How You Grow
Choose from industry-leading attribution models designed to fit your business goals. Whether you care most about demand generation, pipeline creation, or revenue efficiency, the Attribution Agent has you covered.
Measure what truly drives new demand and top-of-funnel growth.
Understand what converts buyers at the moment of decision.
See how channels and campaigns work together across the full customer journey.
- without rebuilding dashboards or pipelines.
A few use cases
Identifying First touch points to scale discovery
campaigns at lower CAC
Realtime attribution to avoid ad wastages
especially during flash sales
Analysing customers cohorts' LTV based on
the First click channels that helped in their
discovery
Identifying Last Non Direct touch points to optimise
retargeting campaigns
Identifying the impact of online purchases on offline
campaigns
Attributing data beyond 7 days limitaion for IoS and
Safari users
How it works...
1. Collect Visitors visits, touchpoints and activities
Anonymous users access your website. Using EasyInsights pixels' server side tracking, you can track each visitor's first-party data throughout many sessions, as well as marketing attributes such as source, channel, campaign & keywords.
2. Match sales with users
Anonymous users access your website. Using EasyInsights pixels' server side tracking, you can track each visitor's first-party data throughout many sessions, as well as marketing attributes such as source, channel, campaign & keywords.
3. Close the loop
Attribute your revenue correctly to the channels, campaigns, adsets or ads with 100% accuracy based on the chosen attribution model. Send the attributed data to any of your martech tools. Analyse data effortlessly with our prebuilt templates.
The Answers Every Team Needs to Grow
For Marketing Teams
Prove ROI: Track which channels and campaigns deliver the lowest CPL and highest-quality MQLs.
Optimize Spend: Reallocate budgets confidently to campaigns that generate more MQLs and SQLs.
Justify Decisions: Back every program with clear, revenue-backed metrics on CPL, MQL, and SQL performance.
For RevOps & Growth
Full-Funnel Visibility: Understand CPL at the top of the funnel and how MQLs convert into SQLs.
Identify Gaps: Spot where leads drop off or fail to progress from MQL to SQL.
Scale What Works: Focus resources on channels and campaigns that consistently generate high-quality SQLs.
For Founders & Leaders
Get Answers Fast: Access real-time metrics on CPL, MQLs, and SQLs without waiting for reports.
Data-Driven Decisions: Make strategic choices informed by conversion rates and revenue impact.
One Source of Truth: Align teams around consistent lead-gen metrics to improve pipeline predictability.
Explore more agents tailored to your business needs.
FREQUENTLY ASKED QUESTIONS
FAQs
The EasyInsights Attribution Agent is an AI-powered system that automatically connects revenue, pipeline, and leads to the channels, campaigns, and touchpoints that actually influenced them. It continuously unifies data, applies reliable attribution logic, and delivers always-on clarity—without custom pipelines or manual analysis.
Ad platforms rely on limited, self-reported attribution models and only measure what happens inside their own ecosystems. As a result, they show just one slice of the customer journey—and often over-credit themselves for conversions and revenue.
EasyInsights is platform-agnostic. It unifies data across ads, web, app, CRM, and other tools, then applies a consistent, customizable attribution methodology across all channels. This gives you a complete, unbiased view of performance—so numbers are comparable, auditable, and trustworthy across teams.
EasyInsights includes built-in support for:
- First-Touch Attribution to understand what drives new demand
- Last-Touch Attribution to identify what converts buyers
- Multi-Touch Attribution to see how channels work together across the full journey
You can easily switch, compare, and analyze models without rebuilding dashboards or pipelines.
Yes. EasyInsights is built for real enterprise GTM complexity. You can define custom attribution models with:
- Custom weighting across touchpoints and funnel stages
- Account-level attribution for long, multi-stakeholder deals
- One consistent model shared across all teams and reports
No simplified assumptions - just attribution that matches how your business actually works.
Absolutely. The Attribution Agent is designed specifically for long, non-linear journeys across multiple channels, platforms, and domains. It captures every meaningful touchpoint and connects them into a single, unified journey at the lead or account level.
The Attribution Agent continuously collects, cleans, and normalizes data from your marketing and revenue systems. It resolves identities across tools, fixes broken attribution paths, and ensures consistent calculations—so your reports stay accurate even as your stack and journeys evolve.
Yes. Attribution updates continuously as leads engage across web, app, ads, and CRM systems. This gives teams real-time visibility into what's working—so optimization decisions don't have to wait for weekly or monthly reports.
The Attribution Agent supports multiple teams from a single source of truth:
- Marketing teams proving ROI and optimizing spend
- RevOps and Growth teams analyzing funnel efficiency and lead quality
- Founders and leaders making strategic, revenue-backed decisions
Everyone sees the same numbers, calculated the same way.
No. EasyInsights applies transparent, auditable logic consistently across all reports and dashboards. That means no black boxes, no hidden assumptions, and no conflicting metrics between teams.
Most teams start seeing meaningful insights within 4 weeks, once enough data has been collected for patterns to become reliable. During this period, the system continuously learns from incoming data, with no manual setup or pipeline maintenance required.
If a custom model is needed for your specific funnel or business logic, it may take an additional 2–3 weeks to configure and optimize. After that, insights and audience quality continue to improve automatically as more data flows in.
The best way to see if EasyInsights fits your funnel and data is to see it in action.
Book a demo to walk through your use case and explore how the Attribution Agent can bring clarity to your growth decisions.
