Accurate attribution & conversion tracking on Meta, Google Ads & GA4

#1 platform built for performance marketers to
increase their ROAS at least by 20%

Trusted by brands with most complex marketing funnel and diverse martech

If Your Performance Marketing ROAS Is Tanking, It's Probably a Data Problem — And EasyInsights Fixes It.

Tracking & Data Quality Issues

Broken Tracking = Broken
Performance

Ad Platform & Optimization Challenges

Ad Platforms Are Flying Blind
(And Burning Your Money)

Attribution & Measurement Gaps

Attribution Is Dead —
And Everyone's Fighting Over Credit

Audience, Personalization & Activation Problems

Your Audiences Are Weak —
And Personalization Is Dead

Privacy, Consent & Compliance Roadblocks

Privacy Changes Are Killing
Your Tracking Stack

Business & Operational Impact

Marketing Teams Are
Drowning in Data Chaos

Future-Proof Attribution

We track first-party data through EasyInsights Pixel's server side tracking, giving you a complete picture of the customer journey. Build a strong foundation for the future with attribution that delivers actionable insights, unaffected by industry shifts or competitive pressures.

This is Exactly What Your Marketing Team Needs

Get this complete Full Funnel View on Meta. Optimise your campaigns on true ROAS.

Accurate & Enriched Conversion Events

Restore your marketing in cookie-less world with your first party data signals. Collect your user data via EasyInsights Pixel and send it back to ad platform, analytics or any martech tool ensuring uninterrupted tracking and ad targeting.

Broken Tags: Lost Cash
Fix It.

Don't let tiny tweaks break your conversion tags. One glitch can cost $1000s.
Server-Side Tracking Saves the Day
Get control with server-side event tracking. Set alerts for tag issues, fix them fast& maximize your ROAS.

Achieve a higher CAPI Match Rate

Enrich conversion events with additional first-party data attributes like email id, Fb click id, date of birth, Country, Phone number etc , ad match rates and get 10% to 40% improvement in match rates.

Never lose conversions due to 7-day cookie limits again

Implement server side tracking and collect your own first party data. Power the ad platforms with data collected beyond 7 days and track your lost conversions journey smoothly. Increase your revenue significantly by increasing your retargeting audience size significantly.

Audience Suppression

Tired of reaching the wrong people with your ads? Suppress irrelevant audiences (like 7 days active users on whatsapp, regeular buyers from branded search etc.) lets you target the perfect audience, saving you up to 35% on ad spend.

Gclid tracking

Gclid tracking: Capture GCLIDs effortlessly with EasyInsights to accurately measure the impact of your Google Ads campaigns. By seamlessly sending conversion data directly to Google Ads, you'll gain precise attribution insights, optimize your campaigns for maximum ROAS& make data-driven decisions to boost your marketing performance.

Improved Lookalike Audiences

Improved Lookalike Audiences: Build lookalike audiences based on accurate first-party data and let the ad platforms discover new customers who share similar traits with your best customers, unlocking a wider audience for your brand. Target individuals more likely to engage and convert, increasing your sales and ROAS.

Optimisation on Lower Funnel Metrics like SQL, Revenue after RTO and Cancellation:

Integrate CRM or Backend with ad platforms to pass the events that are not happening in the vicinity of the ad platforms like lower funnel metrics RTO, Cancellation etc.

Tracking, Attribution& Customer Journey

Collect session by session first party data of your visitors and customers helps to craft your own unbiased attribution that suits your business.Analyse any cohorts the way you want to analyse. Uncover every touchpoint, from first touch to closed won.

Don't worry if you have complex customer journey. We have got you covered:

Multiple domains Customer journey

App + Web Customer Journey

Lead Customer Journey via sales team

Omnichannel Customer Journey

Attribution Modeling

Attribute your sales accurately across all channels
Gain a complete understanding of the customer journey, from initial touchpoint to purchase, across various marketing channels and devices.

Realtime Attribution

Identify contributions instantly across all channels
Realtime attribution models helps in reducing ad wastages especially during flash sales. Data at your finger tips without any lag!

Last Click Attribution : Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.

First Click Attribution: Understand how your customers are identifying your business& scale your channels accordingly.

Last Non Direct Attribution: Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.

Beyond Numbers : See How First-Party data helped Ecommerce Brands

Note: It's highly probable that we've already addressed the pain point you're encountering.

Product Feed Enhancement

Optimized Product Feed to increase products relevancy and visibility across all channels.

Dynamic Creative Personalization

Craft unique visuals and messaging for each audience segment.

CAC/LTV

Make smarter marketing decisions with customer acquisition cost & lifetime value.

Product feed Auto tagging

Auto-tag your entire catalogue in minutes from 20000+ attributes

Customer Segmentation

Deeply understand your audience and tailor experiences accordingly.

CAPI Match Booster

Enhance match rates for superior audience targeting.

Behavior-Based Recommendations

Recommend relevant products based on individual customer behavior.

Audience Suppression

Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.

Master omnichannel engagement

Accurately attributes conversions across all marketing channel true ROAS.

See real-world success stories! Discover how we helped brands similar to yours overcome their marketing challenges

Explore more use cases

Hear from the teams we Empowered

Granular journey tracking boosted attribution and visibility across channels

“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”

Aniruddha Singhai,

Co Founder & CEO - Divine Hindu

Activated CRM data for 2X campaign efficiency and CPL drop

“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”

Sai Bharath G,

Senior Manager (Performance) - Bhanzu

Achieved 2X Faster Sales and Higher ROI through Lead Data Activation

“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”

Vineet Chaturvedi,

Co-Founder and CEO at Edureka

Your data is always secure

Ensuring Your Peace of Mind: Robust Security Measures to Safeguard Your Data with Us

Accurate attribution & conversion tracking on Meta, Google Ads & GA4

If Your Performance Marketing ROAS Is Tanking, It's Probably a Data Problem — And EasyInsights Fixes It.

Future-Proof Attribution

This is Exactly What Your Marketing Team Needs

Accurate & Enriched Conversion Events

Broken Tags: Lost Cash
Fix It.

Achieve a higher CAPI Match Rate

Never lose conversions due to 7-day cookie limits again

Audience Suppression

Gclid tracking

Improved Lookalike Audiences

Optimisation on Lower Funnel Metrics like SQL, Revenue after RTO and Cancellation:

Tracking, Attribution& Customer Journey

Don't worry if you have complex customer journey. We have got you covered:

Attribution Modeling

Realtime Attribution