Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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WHY US?
Customers
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Success Stories
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HOW EASYINSIGHTS WORKS?
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Gather data from 50+ apps and platforms
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
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The latest trends and updates in marketing & data world
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2024 | Atomberg
2024 | Wati
2024 | Mamaearth
Reasons why leading brands choose EasyInsights over Blotout FEATURE COMPARISON
EasyInsights ensures 100% accuracy in tracking purchase conversions. This accuracy is made possible through its seamless and enhanced native integration with Shopify.
No conversion accuracy has been promised here
EasyInsights captures additional mid-funnel events, such as add-to-cart actions & associates them with user emails. This leads to more abandoned cart emails and SMS messages sent via platforms like Klaviyo and Attentive, while also improving match rates on Meta and TikTok.
Blotout captures mid-funnel events like add-to-cart and checkout initiations, but relies only on JavaScript on your website for event tracking.
EasyInsights has established a native integration with Shopify. This enusres the most accurate collection of event and customer data.
Blotout's documentation states they use the copy-paste Web Pixel Manager for checkout and conversion tracking
EasyInsights uses multiple User IDs to triangulate users on your website, thus enabling Session Enrichment to recognize returning visitors without requiring a login. Additionally, EasyInsights generates its own ID for probabilistic user matching.
According to Blotout's documentation, they generate their own ID for probabilistic user matching.
Thanks to EasyInsights' native integration with Shopify, you can send conversions from any channel - such as POS, Meta/IG Shop & Draft Orders-to your marketing platforms.
Blotout does not offer this.
EasyInsights monitors your conversion accuracy and proactively alerts you if it drops below 95%. You can also view real-time conversion data. Additionally, EasyInsights shows the percentage of events enriched with email and phone numbers, providing a clear before-and-after comparison
Blotout's documentation indicates they do not provide this level of monitoring or visibility into ongoing data capture improvements.
You can customize key settings for each channel to meet your needs, including attribution, order value (subtotal vs. revenue), product IDs, order IDs, etc. It also provides the ability to send or block offline channel orders by order tag or channel.
As per Blotout documents, customisation per channel seems limited
EasyInsights offers custom onboarding services, email, chat and call support over and above a dedicated speciatlist
Blotout does not offer these services.
With EasyInsights, power your product feed from a single place - automate real-time catalog synchronization, eliminate out-of-stock SKUs, halt spending on underperforming products & promote products with low visibility but high conversion rates etc.
Blotout does not provide Product Feed Enhacement Features
EasyInsights can track user mobvement in iFrame pop-up with a single line of code
blotout does not have the capability to track iFrame Forms
With EasyInsights, construct comprehensive Customer 360 views through integrated contact and company data. Enhance personalization by merging both first-party and third-party information into a unified data foundation
Blotout does not enrich lead and account data with custom attributes that are enriched with third-party tools
With EasyInsights, enrich contacts and companies in one place & reuse everywhere. Build the most complete Customer 360 degree profile with EasyInsights' Attribution and Intent Data, ensuring that your team is armed with the knowledge needed to build lasting relationships and close deals.
Blotout does not offer data enrichment - neither with first-party data nor with third-party data
The EasyInsights team has made this transition as easy as possible by providing proactive support. Our expert support team will guide you through every step, from data migration to platform familiarization. We handle the technicalities so you can focus on harnessing the power of EasyInsights. Experience a smooth transition and unlock deeper insights into your business. Ready to get started?
The EasyInsights team has made this transition as easy as possible by providing proactive support.
Working with Easyinsights has been amazing for us. They helped us link our physical store's purchases with online ads by building the right attribution models, which was really important. What I love most is how they showed us exactly where our customers are coming from, starting from the first click right till the time they make a transaction. It made it so much easier to understand our marketing and make better business decisions.
Co-founders - The Loom
EasyInsights custom product feed based product-level performance (highlighting the bestsellers and cutting back on underperformers) enabled us to scale the catalog campaigns. With a more intelligent, data-driven feed, our ads became more relevant and we saw stronger engagement across channels.
Founder - Bacca Bucci
Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.
Co Founder & CEO - Divine Hindu
EasyInsights has been a game-changer for us. It tracks up to 90% of our data from Facebook and Google, and has completely taken the stress out of attribution issues. We can finally focus on growing our business without constantly worrying about data accuracy. What really makes a difference, though, is their support team—they're not just quick and reliable, they genuinely care. Having them on our side has made all the difference. I highly recommend Easy Insights if you want a tool that truly makes your life easier!”
Founder - Lets Dress Up
Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.
Senior Manager (Performance) - Bhanzu
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