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Reasons why leading brands choose
EasyInsights over Blotout
FEATURE COMPARISON
Conversion Accuracy
EasyInsights
EasyInsights ensures 100% accuracy in tracking purchase conversions. This accuracy is made possible through its seamless and enhanced native integration with Shopify.
Blotout
No conversion accuracy has been promised here
Server-Side Tracking
EasyInsights
EasyInsights captures additional mid-funnel events, such as add-to-cart actions & associates them with user emails. This leads to more abandoned cart emails and SMS messages sent via platforms like Klaviyo and Attentive, while also improving match rates on Meta and TikTok.
Blotout
Blotout captures mid-funnel events like add-to-cart and checkout initiations, but relies only on JavaScript on your website for event tracking.
Shopify Native Integration
EasyInsights
EasyInsights has established a native integration with Shopify. This enusres the most accurate collection of event and customer data.
Blotout
Blotout's documentation states they use the copy-paste Web Pixel Manager for checkout and conversion tracking
Recognize Anonymous Users
EasyInsights
EasyInsights uses multiple User IDs to triangulate users on your website, thus enabling Session Enrichment to recognize returning visitors without requiring a login. Additionally, EasyInsights generates its own ID for probabilistic user matching.
Blotout
According to Blotout's documentation, they generate their own ID for probabilistic user matching.
Offline Orders
EasyInsights
Thanks to EasyInsights' native integration with Shopify, you can send conversions from any channel - such as POS, Meta/IG Shop & Draft Orders-to your marketing platforms.
Blotout
Blotout does not offer this.
Monitoring
EasyInsights
EasyInsights monitors your conversion accuracy and proactively alerts you if it drops below 95%. You can also view real-time conversion data. Additionally, EasyInsights shows the percentage of events enriched with email and phone numbers, providing a clear before-and-after comparison
Blotout
Blotout's documentation indicates they do not provide this level of monitoring or visibility into ongoing data capture improvements.
Flexibility
EasyInsights
You can customize key settings for each channel to meet your needs, including attribution, order value (subtotal vs. revenue), product IDs, order IDs, etc. It also provides the ability to send or block offline channel orders by order tag or channel.
Blotout
As per Blotout documents, customisation per channel seems limited
Technical Services & Support
EasyInsights
EasyInsights offers custom onboarding services, email, chat and call support over and above a dedicated speciatlist
Blotout
Blotout does not offer these services.
Product Feed Enhancement
EasyInsights
With EasyInsights, power your product feed from a single place - automate real-time catalog synchronization, eliminate out-of-stock SKUs, halt spending on underperforming products & promote products with low visibility but high conversion rates etc.
Blotout
Blotout does not provide Product Feed Enhacement Features
iFrame Form tracking
EasyInsights
EasyInsights can track user mobvement in iFrame pop-up with a single line of code
Blotout
blotout does not have the capability to track iFrame Forms
Customer 360 Profiles
EasyInsights
With EasyInsights, construct comprehensive Customer 360 views through integrated contact and company data. Enhance personalization by merging both first-party and third-party information into a unified data foundation
Blotout
Blotout does not enrich lead and account data with custom attributes that are enriched with third-party tools
Data Enrichment
EasyInsights
With EasyInsights, enrich contacts and companies in one place & reuse everywhere. Build the most complete Customer 360 degree profile with EasyInsights' Attribution and Intent Data, ensuring that your team is armed with the knowledge needed to build lasting relationships and close deals.
Blotout
Blotout does not offer data enrichment - neither with first-party data nor with third-party data
Already using
Blotout?
The EasyInsights team has made this transition as easy as possible by providing proactive
support.
Our expert support team will guide you through every step, from data migration to platform
familiarization. We handle the technicalities so you can focus on harnessing the power of
EasyInsights. Experience a smooth transition and unlock deeper insights into your business.
Ready to get started?
Hear from the teams we Empowered
Granular journey tracking boosted attribution and visibility across channels
“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”
Aniruddha Singhai,
Co Founder & CEO - Divine Hindu
Activated CRM data for 2X campaign efficiency and CPL drop
“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”
Sai Bharath G,
Senior Manager (Performance) - Bhanzu
Achieved 2X Faster Sales and Higher ROI through Lead Data Activation
“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”
Vineet Chaturvedi,
Co-Founder and CEO at Edureka
