Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Tired of incomplete, inaccurate and unreliable data?
Don't settle for less

Choose EasyInsights, the #1 platform built for performance
marketers to increase their ROAS at least by 20%.

Join over 250+ leading Brands who accelerated their growth with EasyInsights

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easyinsights x atomberg

2024 | Atomberg

2X revenue and 55% improvement in CAC

easyinsights x wati

2024 | Wati

2X scale in Business and 76% increase in conversion rate

easyinsights x mamaearth

2024 | Mamaearth

20% improvement in overall system efficiency

Unlock More with EasyInsights

Reasons why leading brands choose
EasyInsights over Blotout

FEATURE COMPARISON

bullet Conversion Accuracy

EasyInsights

EasyInsights ensures 100% accuracy in tracking purchase conversions. This accuracy is made possible through its seamless and enhanced native integration with Shopify.

Blotout

No conversion accuracy has been promised here

bullet Server-Side Tracking

EasyInsights

EasyInsights captures additional mid-funnel events, such as add-to-cart actions& associates them with user emails. This leads to more abandoned cart emails and SMS messages sent via platforms like Klaviyo and Attentive, while also improving match rates on Meta and TikTok.

Blotout

Blotout captures mid-funnel events like add-to-cart and checkout initiations, but relies only on JavaScript on your website for event tracking.

bullet Shopify Native Integration

EasyInsights

EasyInsights has established a native integration with Shopify. This enusres the most accurate collection of event and customer data.

Blotout

Blotout's documentation states they use the copy-paste Web Pixel Manager for checkout and conversion tracking

bullet Recognize Anonymous Users

EasyInsights

EasyInsights uses multiple User IDs to triangulate users on your website, thus enabling Session Enrichment to recognize returning visitors without requiring a login. Additionally, EasyInsights generates its own ID for probabilistic user matching.

Blotout

According to Blotout's documentation, they generate their own ID for probabilistic user matching.

bullet Offline Orders

EasyInsights

Thanks to EasyInsights' native integration with Shopify, you can send conversions from any channel - such as POS, Meta/IG Shop& Draft Orders-to your marketing platforms.

Blotout

Blotout does not offer this.

bullet Monitoring

EasyInsights

EasyInsights monitors your conversion accuracy and proactively alerts you if it drops below 95%. You can also view real-time conversion data. Additionally, EasyInsights shows the percentage of events enriched with email and phone numbers, providing a clear before-and-after comparison

Blotout

Blotout's documentation indicates they do not provide this level of monitoring or visibility into ongoing data capture improvements.

bullet Flexibility

EasyInsights

You can customize key settings for each channel to meet your needs, including attribution, order value (subtotal vs. revenue), product IDs, order IDs, etc. It also provides the ability to send or block offline channel orders by order tag or channel.

Blotout

As per Blotout documents, customisation per channel seems limited

bullet Technical Services & Support

EasyInsights

EasyInsights offers custom onboarding services, email, chat and call support over and above a dedicated speciatlist

Blotout

Blotout does not offer these services.

bullet Product Feed Enhancement

EasyInsights

With EasyInsights, power your product feed from a single place - automate real-time catalog synchronization, eliminate out-of-stock SKUs, halt spending on underperforming products& promote products with low visibility but high conversion rates etc.

Blotout

Blotout does not provide Product Feed Enhacement Features

bullet iFrame Form tracking

EasyInsights

EasyInsights can track user mobvement in iFrame pop-up with a single line of code

Blotout

blotout does not have the capability to track iFrame Forms

bullet Customer 360 Profiles

EasyInsights

With EasyInsights, construct comprehensive Customer 360 views through integrated contact and company data. Enhance personalization by merging both first-party and third-party information into a unified data foundation

Blotout

Blotout does not enrich lead and account data with custom attributes that are enriched with third-party tools

bullet Data Enrichment

EasyInsights

With EasyInsights, enrich contacts and companies in one place& reuse everywhere. Build the most complete Customer 360 degree profile with EasyInsights' Attribution and Intent Data, ensuring that your team is armed with the knowledge needed to build lasting relationships and close deals.

Blotout

Blotout does not offer data enrichment - neither with first-party data nor with third-party data

Already using
Blotout?

The EasyInsights team has made this transition as easy as possible by providing proactive support.

Our expert support team will guide you through every step, from data migration to platform familiarization. We handle the technicalities so you can focus on harnessing the power of EasyInsights. Experience a smooth transition and unlock deeper insights into your business. Ready to get started?

Bloutout vs ei

The EasyInsights team has made this transition as easy as possible by providing proactive support.

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Real Stories of Success and Satisfaction

Testimonials that Define Our Commitment to Excellence

"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."

mamaearth

Abhishek

Marketing at Mamaearth

Read how Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."

goodearth

Sanya

Digital Lead, GoodEarth

Read how Good Earth reduced CAC by 40% using unified cross-platform analytics.

"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."

mamaearth

Vineet

Co-founder, Edureka

Read how Edureka used EasyInsights to increase its revenue by 2.4x at a scale of 2x using custom attribution model

" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."

fmcg

Tara

Digital Manager, FMCG

Read how a leading FMCG brand used EasyInsights to improve performance using real-time blended data

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Increase your ROAS today with EasyInsights

Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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