Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHAT IS EASYINSIGHTS?
Overview
Learn about the benefits and features of EasyInsights
WHY US?
Customers
Snap shot of some of our customers
Success Stories
See some of our clients' success stories
HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
GET INSPIRED
Knowledge Base
All the knowledge and resources you need to get started
Company
Know about our people, values and what we stand for
Blogs
The latest trends and updates in marketing & data world
Community
Discuss marketing data and reporting with experts and peers
Ebooks
Explore Our Ebook Sections for Data-driven Wisdom
LATEST FROM BLOGS All blogs
Strategizing Growth through Analytics: Improving overall system efficiency by 20% via implementation of Realtime attribution for Mamaearth
Increased Revenue
Increased Acquisition
Reduced CAC
Want the same for your brand?
Mamaearth is one of the leading FMCG brands that's all about kindness to both you and the planet. Its Asia's first brand that sells MADE SAFE Certified Products. Mamaearth is dedicated to enhancing well-being and health with ingredients that are not only effective, but also gentle. From beauty and hair care to makeup and baby products, they've got it all covered.
Scattered data across multiple platforms was hindering the brand's growth. Moreover, Mamaearth hosts Sale Days - these are peak days when the marketing budget is 20x more than regular days.
There was-
A Lack of availability of real-time, actionable data
Manual data stitching, which increased the risk of human error
Thus, the brand struggled to optimize peak days performance due to:
1
With no real-time attribution in place, Mamaearth faced delays in understanding the impact of their marketing efforts. Thus, crucial opportunities for optimization slipped by.
2
Again, there was a lack of real-time attribution data (that could be easily analyzed). Therefore, marketing team couldn't timely step in to strategise, and optimize campaign performance. This lead to ad spend wastages. It was most acutely felt during the critical sales period when consumer behavior and market dynamics changes rapidly.
3
Manual reports were simply inefficient. They were riddled with inaccuracies, and non-feasible in terms of time and effort for realtime reporting.
4
The lack of real-time optimization increased the risk of ad spend wastages. This meant that the ROAS was greatly reduced
The primary objective for the brand was to identify a way that can bring data which was scattered across different platforms, devices, and sources to a commonplace. This would help in easy consumption of data, and be helpful in getting quicker analysis.
EasyInsights created an efficient process for cross-platform and full-funnel data stitching, providing a standardized template for data analysis. The purpose here was to generate actionable insights quickly. We implemented a sophisticated but simple structure that included Pixel implementation, real-time LND attribution, and other advanced algorithms - all powered by EasyInsights.
Data SourcesData stitching in real-timeCross-platform data for instant marketing insights.
EasyInsights collected data from all ad platforms via API hits.
EasyInsights was used to implement real-time LND attribution for website orders, built on cookie ID and session ID, storing this information for all users and sessions.
Since GA data has some latency in reflecting real-time numbers at large scale, EasyInsights Pixel was added to Mamaearth's website. This helped Mamaearth to directly track purchases in real time. Their Marketing team now had access to real-time, accurate data, giving clear visibility during flash sales and facilitating immediate ROI tracking
The introduction of automated alerts ensured that Mamaearth's team received immediate notifications when key metrics exhibited any anomaly, making room for swift intervention and course correction. This proactive approach enhanced Mamaearth's ability to optimise campaign performance.
5
Advanced algorithms, typically not available on other platforms, were added to EasyInsights. This made for a potent tool that ensured Mamaearth's Marketing Success - because these algorithms were created in collaboration with the Mamaearth Team.
EasyInsights was used to allocate marketing spend across different products. By mapping costs and revenue, Mamaearth would now be able to calculate ROI for each product, category, and sub-category
With EasyInsights comprehensive real-time LND attribution mechanism, Mamaearth was able to
This lead to an overall 20% increase in system efficiency. EasyInsights enabled Mamaearth to analyze marketing performance effectively, boosting their ROAS and overall scale. The increased efficiency propelled Mamaearth to a path of accelerated growth, helping them become a well-known brand across the country. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
Notify me about related content and special offers:
EasyInsights uses cookies to ensure you get the best experience on our website.