Most teams we talk to are choosing between us and a stitched-together setup: a CAPI tool, an attribution vendor, a reverse-ETL layer, a BI consultant, and an agency to keep it all running. When you add those up, you're usually looking at 80K - 2.5L a month plus integration work. We run the same workload as a single platform with a named team which is why customers tend to move to us from fragmented stacks, not the other way around.

Four things our customers typically report by the end of a quarter: live in 14 days, not 10 weeks (because onboarding is done by a named specialist, not a Zendesk queue); fewer broken pipelines (WhatsApp and Slack channels catch CAPI failures before they cost you ad spend); numbers finance doesn't argue with (because we don't do spend math your BI team computes ROAS on your own terms, with full database access to audit every touchpoint); and the same humans at renewal as at kickoff (our team doesn't rotate off your account). Those are the things that don't show up in a feature comparison, but they show up in your next board deck.

A broken CAPI pipeline doesn't just waste a subscription fee it feeds your ad platforms garbage for months before anyone notices. We regularly see teams who discover, after the fact, that a misconfigured tool was sending duplicate conversions, missing offline sales, or dropping half their lead signals. The damage shows up as inflated CAC (platforms optimising on fake signal), wasted ad spend (budget chasing the wrong audiences), attribution fights (marketing and finance reporting different numbers to the board), and months of engineering time to rebuild. For a brand spending 50L a month on ads, even a 10% optimisation drag from bad data is 5L a month more than most tools cost in a year. This is why we invest heavily in onboarding, assign a named human to every account, and give you direct database access to audit what's flowing through. The tool itself is rarely the most expensive line in a martech mistake.

Depends on where the pain is. If your ad platforms are optimising on junk signal and your CAC keeps creeping up, start with AdSync fixing your CAPI and audience feeds usually shows impact in 4 weeks. If you can't tell which campaigns actually drove revenue and finance is pushing back on marketing numbers, add Klarity (or start with the bundle). If your sales team is burning time on cold leads with no context, add Enrich. Most customers start with AdSync or the bundle and layer Enrich in once the funnel top is fixed.

Not directly we don't ingest your ad spend data. What we do is give you credible, multi-touch conversion attribution: which campaigns, channels, and touchpoints drove each lead and each sale. You join that with your spend data in your BI tool to compute ROI, ROAS, or CAC the way your finance team wants them calculated. This is intentional it means our attribution numbers are never disputed as "black-box vendor math."

Spend data is messy, political, and usually already sitting in a BI tool finance owns. When attribution platforms try to own the full ROAS calculation, their numbers rarely match finance's and someone always loses the argument. By keeping Klarity focused on conversion truth and giving you database access, your marketing and finance teams use one source of conversion data with their own spend logic.

A custom attribution model is one we build specifically for your funnel rather than picking from a standard playbook. Examples we've built: a 6-month B2B journey where whitepaper downloads and webinar attendance carry more weight than clicks; a retail model that ties store walk-ins back to the campaigns that drove them; a SaaS renewal model that attributes re-engagement touchpoints to churn recovery. Our data scientists design the methodology with your team over a 6 week engagement.

A named human, not a ticket queue. Starter customers work with an Onboarding Specialist through email and chat. Growth adds a dedicated CSM and a private WhatsApp channel. Scale adds a Solutions Architect in a shared Slack. Enterprise gets a four-person pod CSM, Solutions Architect, Data Scientist, and Engineering lead all named, all the same people from kickoff through renewal.

A lead is any unique identified contact (email, phone, or device ID) processed through AdSync in a billing month. Anonymous traffic and duplicate records do not count.

Yes. You can add Klarity anytime your AdSync contract gets credited pro-rata against the bundle price.

Yes annual billing gets you 2 months free across all tiers, plus locked-in pricing for the contract period.

We don't offer a free trial. Every pilot involves real work from our human and tech teams server costs, data pipelines, and dedicated onboarding time. A 'free' pilot also attracts the wrong intent: people kicking tires rather than teams ready to solve real problems. Instead, we run a paid pilot with clear success criteria agreed upfront. If we don't hit them, you can discontinue.