Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Game-Changing Attribution Model your Business can't afford to miss!

Uncover every touchpoint, from first touch to closed won. Connect your ads, website & CRM to create accurate customer journeys. Identify which content, channels & efforts generate revenue and refine your strategy accordingly.

Keep revenue at the core of your marketing

attribution model

We draw learnings from our Experience of activating first party data for more than 500 brands like

atomberg forrest-essentials urban-company licious mamaearth edureka
home-applicances

How a prominent home appliances brand increased their revenue by 2x by identifying users online and offline activity

edtech

How Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

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How John Jacobs increased revenue by 3x by using first click attribution model

Future-Proof Attribution

future proof attribution

Uncover Customer Journeys Even Without Cookies

We track first-party data through EasyInsights pixel's server side tracking, giving you a complete picture of the customer journey - even as third-party cookies crumble. Build a future-proof marketing strategy with attribution that works, no matter what the cookie landscape throws your way.

future proof attribution
Encountering Similar Problem?
robust consistent and error-free
Inefficient Budget Allocation

Discover the secrets to channel your marketing budget where it truly matters. Our accurate attribution models ensure your resources are invested wisely, driving results that matter.

unparallel support system
Inaccurate ROI Measurement

Don't leave your ROI to chance. With our precise attribution insights, you'll have the power to measure your return on investment with unparalleled accuracy.

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Incomplete Customer Journey Understanding

Identify patterns and optimize your strategy to allocate resources more effectively by analyzing data on customer interactions with marketing touchpoints.

easy to set up
Incomplete understanding of the chain of events

Gain the upper hand by understanding your customers' journey like never before. Our attribution data provides a complete view of your customers' interactions, allowing you to guide them seamlessly through the sales funnel.

A few use cases

touchpoint

Identifying First touch points to scale discovery campaigns at lower CAC

attribution

Realtime attribution to avoid ad wastages especially during flash sales

analysis

Analysing customers cohorts' LTV based on the First click channels that helped in their discovery

campaign

Identifying Last Non Direct touch points to optimise retargeting campaigns

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Identifying the impact of online ads on offline purchases

beyond data

Attributing data beyond 7 days limitaion for IoS and Safari users

Save money and scale what works for you

Elevate Your Marketing:

Understand Your Users Better Take the first step toward a smarter marketing strategy, enhanced customer insights & long-term impact.

How it works...

howitswork

1. Collect Visitors visits, touchpoints and activities

Anonymous users access your website. Using EasyInsights pixels' server side tracking, you can track each visitor's first-party data throughout many sessions, as well as marketing attributes such as source, channel, campaign & keywords.

step1

2. Match sales with users

Anonymous users access your website. Using EasyInsights pixels' server side tracking, you can track each visitor's first-party data throughout many sessions, as well as marketing attributes such as source, channel, campaign & keywords.

step2

3. Close the loop

Attribute your revenue correctly to the channels, campaigns, adsets or ads with 100% accuracy based on the chosen attribution model. Send the attributed data to any of your martech tools. Analyse data effortlessly with our prebuilt templates.

step3

Know what converts

Optimize your marketing spend

Marketing attribution is the only way to prove exactly where your sales came from. EasyInsights allows you to track the whole customer journey and have a better understanding of the every touchpoints.

Hear from the teams we Empowered

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Unified online + offline attribution for better purchase journey insights

“Working with Easyinsights has been amazing for us. They helped us link our physical store's purchases with online ads by building the right attribution models, which was really important. What I love most is how they showed us exactly where our customers are coming from, starting from the first click right till the time they make a transaction. It made it so much easier to understand our marketing and make better business decisions.”

Komal & Aman Goel,

Co-founders - The Loom

the-loom
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Improved ROAS by scaling catalog ads with bestsellers

“EasyInsights custom product feed based product-level performance (highlighting the bestsellers and cutting back on underperformers) enabled us to scale the catalog campaigns. With a more intelligent, data-driven feed, our ads became more relevant and we saw stronger engagement across channels.”

Natwar Agarwal,

Founder - Bacca Bucci

the-loom
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Granular journey tracking boosted attribution and visibility across channels

“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”

Aniruddha Singhai,

Co Founder & CEO - Divine Hindu

the-loom
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Tracked 90% of ad data, solved attribution and churn

“EasyInsights has been a game-changer for us. It tracks up to 90% of our data from Facebook and Google, and has completely taken the stress out of attribution issues. We can finally focus on growing our business without constantly worrying about data accuracy. What really makes a difference, though, is their support team—they're not just quick and reliable, they genuinely care. Having them on our side has made all the difference. I highly recommend Easy Insights if you want a tool that truly makes your life easier!”

Dr. Drishti Anand,

Founder - Lets Dress Up

the-loom
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Activated CRM data for 2X campaign efficiency and CPL drop

“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”

Sai Bharath G,

Senior Manager (Performance) - Bhanzu

the-loom
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Activated CRM data for 2X campaign efficiency and CPL drop

“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”

Vineet Chaturvedi,

Co-Founder and CEO at Edureka

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Discover how accurate attribution can
transform your marketing

Join the leaders who've already harnessed its power

Increase Your ROI Today!

Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.

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