Unlock Your First Party Data To Increase Your Quality Lead by 25%

Refine your ad signals, create relevant audiences with your first part data and reduce your ad wastages significantly. Restore your marketing in cookie-less world.

Precise Ad Targeting

Brands using precise ad targeting with first-party data have seen a 6X boost in ROI.

Improved Personalisation

Customers are 60% more likely to buy from brands that personalize the Customer Journey.

More Controlled Data Measurement

Marketers with activated first party data have seen 15% lift in their sales.

Join over 250+ leading Brands who accelerated their growth with EasyInsights

Quantifiable Impact: Transforming Experiences

Curious to see the results? Talk to us

25% increment in Quality Lead

35% increment in Lead Engagement Rate

25% Reduction in Cost

35% Reduction in Sale Cycle

45% increment in Conversion Rate

Supercharge your lead generation effort

As third-party cookies become obsolete, stay ahead of the curve with your first party refined Ad Signals.

icon Mitigate Third-Party Cookie Loss: Our advanced algorithms leverage first-party data to mitigate the impact of third-party cookie loss, ensuring uninterrupted ad targeting and tracking.

icon Metrics Beyond Website Activity: Gain insights into customer actions beyond website activity, including post lead journey, app interactions& more, for a comprehensive understanding of customer behavior.

icon Optimize Campaigns on Bottom of the Funnel Metrics: Move beyond traditional metrics and optimize campaigns based on lower funnel metrics such as leads generated, conversions& sales, driving tangible business outcomes.

Target Smarter, Not Harder, for more Quality Leads

Maximize your lead generation ROI with EasyInsights' Audience Segmentation and Suppression

icon Identify High-Value Audiences: Segment your audience based on demographics, behaviors& past interactions to target those most likely to become high-quality leads.

icon Suppress Irrelevant Audiences: Exclude audience segments that are unlikely to convert, ensuring that your resources are allocated to prospects with the highest potential for conversion.

icon Optimize Campaigns for Leads: Tailor your marketing messages and offers to specific audience segments, increasing the likelihood of capturing leads and nurturing them through the sales funnel.

Enhance Your Leads with Data Enrichment

Supercharge your lead generation efforts by enriching your leads with valuable insights from EasyInsights

icon Add Attributes to Leads: Enrich your lead data with additional attributes such as demographics, firmographics& behavioral data, providing a more comprehensive understanding of your prospects.

icon Personalized Lead Nurturing: Leverage enriched lead data to tailor your lead nurturing campaigns, delivering personalized content and offers that resonate with each prospect.

icon Predictive Lead Scoring: Utilize enriched data to implement predictive lead scoring models, identifying leads with the highest likelihood of conversion and prioritizing follow-up efforts accordingly.

Attribute Your Leads Accurately Across all Channels

Maximize the effectiveness of your marketing campaigns with EasyInsights' Attribution Models

icon Understand Campaign Impact: Gain insights into how each marketing touchpoint contributes to lead generation, allowing you to allocate resources effectively.

icon Optimize Marketing Channels: Identify high-performing channels and campaigns, optimizing your marketing mix to generate more leads at a lower cost.

icon Improve ROI: By accurately attributing leads to the appropriate marketing channels, you can measure and improve the return on investment of your marketing efforts.

Beyond Numbers: See How First-Party Data helped B2B brands

Note: It's highly probable that we've already addressed the pain point you're encountering.

Customer Attribution Models

Understand every step of your customer journey.

Full Funnel Visibility

Optimize campaigns with complete picture via stitching ad, analytics and CRM platforms.

CAC/LTV

Make smarter marketing decisions with customer acquisition cost & lifetime value.

Feedback Loop

Send your quality feedback to ad platforms and continuously enhance your marketing targetings.

Lead Scoring and Grading

Focus your efforts on the most promising leads.

CAPI Match Booster

Get all your data under one roof. No more data silos. Get notified whenever any of your KPIs crosses its limit

Offline Conversion (CAPI)

Send your offline data to ad platform algorithm to optimise campaigns better.

Audience Suppression

Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.

Data Enrichment

Enrich your lead data with additional attributes providing a more comprehensive understanding of your prospects

Activate your first party data in 3 steps

Aggregate your customer data, create a single source of truth and then send this first party data back to any marketing tool.

marketing data hub

Maximize data potential effortlessly with our custom data models

With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.

Discover the Power of Actionable Data

Elevate Your Decision-Making and Transform Your Strategies

Scalable

Adaptable solutions for your evolving data demands.

Simple, Secure and Reliable

Streamlined, safe& steadfast with 99.6% up time

Quick Setup

UI designed for Instant
integration and immediate
impact.

Cost effective

Efficient solutions without the hefty price. Designed for all scale businesses

Real Stories of Success and Satisfaction

Testimonials that Define Our Commitment to Excellence

"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."

Abhishek

Marketing at Mamaearth

Read how Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."

Sanya

Digital Lead, GoodEarth

Read how Good Earth reduced CAC by 40% using unified cross-platform analytics.

"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."

Vineet

Co-founder, Edureka

Read how Edureka used EasyInsights to increase its revenue by 2.4x at a scale of 2x using custom attribution model

" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."

Tara

Digital Manager, FMCG

Read how a leading FMCG brand used EasyInsights to improve performance using real-time blended data

Send any data to any tool

Build data pipelines within minutes without any data engineer. Remove your daily hassle at a fraction of cost.

Your data is always secure

Ensuring Your Peace of Mind: Robust Security Measures to Safeguard Your Data with Us