Unlock Your First Party Data To Increase Your Quality Lead by 25%
Refine your ad signals, create relevant audiences with your first part data and reduce your ad wastages significantly. Restore your marketing in cookie-less world.
Precise Ad Targeting
Brands using precise ad targeting with first-party data have seen a 6X boost in ROI.
Improved Personalisation
Customers are 60% more likely to buy from brands that personalize the Customer Journey.
More Controlled Data Measurement
Marketers with activated first party data have seen 15% lift in their sales.
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Quantifiable Impact: Transforming Experiences
Curious to see the results? Talk to us
Supercharge your lead generation effort
As third-party cookies become obsolete, stay ahead of the curve with your first party refined Ad Signals.
Mitigate Third-Party Cookie Loss: Our
advanced algorithms leverage first-party data to mitigate the impact of third-party cookie
loss, ensuring uninterrupted ad targeting and tracking.
Metrics Beyond Website Activity: Gain
insights into customer actions beyond website activity, including post lead journey, app
interactions, and more, for a comprehensive understanding of customer behavior.
Optimize Campaigns on Bottom of the
Funnel Metrics: Move beyond traditional metrics and optimize campaigns based on lower funnel
metrics such as leads generated, conversions, and sales, driving tangible business outcomes.
Target Smarter, Not Harder, for more Quality Leads
Maximize your lead generation ROI with EasyInsights' Audience Segmentation and Suppression
Identify High-Value Audiences: Segment
your audience based on demographics, behaviors, and past interactions to target those most
likely to become high-quality leads.
Suppress Irrelevant Audiences: Exclude
audience segments that are unlikely to convert, ensuring that your resources are allocated
to prospects with the highest potential for conversion.
Optimize Campaigns for Leads: Tailor your
marketing messages and offers to specific audience segments, increasing the likelihood of
capturing leads and nurturing them through the sales funnel.
Enhance Your Leads with Data Enrichment
Supercharge your lead generation efforts by enriching your leads with valuable insights from EasyInsights
Add Attributes to Leads: Enrich your lead
data with additional attributes such as demographics, firmographics, and behavioral data,
providing a more comprehensive understanding of your prospects.
Personalized Lead Nurturing: Leverage
enriched lead data to tailor your lead nurturing campaigns, delivering personalized content
and offers that resonate with each prospect.
Predictive Lead Scoring: Utilize enriched
data to implement predictive lead scoring models, identifying leads with the highest
likelihood of conversion and prioritizing follow-up efforts accordingly.
Attribute Your Leads Accurately Across all Channels
Maximize the effectiveness of your marketing campaigns with EasyInsights' Attribution Models
Understand Campaign Impact: Gain insights
into how each marketing touchpoint contributes to lead generation, allowing you to allocate
resources effectively.
Optimize Marketing Channels: Identify
high-performing channels and campaigns, optimizing your marketing mix to generate more leads
at a lower cost.
Improve ROI: By accurately attributing
leads to the appropriate marketing channels, you can measure and improve the return on
investment of your marketing efforts.
Beyond Numbers: See How First-Party Data helped B2B brands
Note: It's highly probable that we've already addressed the pain point you're encountering.
Customer Attribution Models
Understand every step of your customer journey.
Full Funnel Visibility
Optimize campaigns with complete picture via stitching ad, analytics and CRM platforms.
CAC/LTV
Make smarter marketing decisions with customer acquisition cost & lifetime value.
Feedback Loop
Send your quality feedback to ad platforms and continuously enhance your marketing targetings.
Lead Scoring and Grading
Focus your efforts on the most promising leads.
CAPI Match Booster
Get all your data under one roof. No more data silos. Get notified whenever any of your KPIs crosses its limit
Offline Conversion (CAPI)
Send your offline data to ad platform algorithm to optimise campaigns better.
Audience Suppression
Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.
Data Enrichment
Enrich your lead data with additional attributes providing a more comprehensive understanding of your prospects
Activate your first party data in 3 steps
Aggregate your customer data, create a single source of truth and then send this first party data back to any marketing tool.
marketing data hub
Discover the Power of Actionable Data
Elevate Your Decision-Making and Transform Your Strategies
Scalable
Adaptable solutions for your evolving data demands.
Simple, Secure and Reliable
Streamlined, safe, and steadfast with 99.6% up time
Quick Setup
UI designed for Instant
integration and immediate
impact.
Cost effective
Efficient solutions without the hefty price. Designed for all scale businesses
Real Stories of Success and Satisfaction
Testimonials that Define Our Commitment to Excellence
"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."
Abhishek
Marketing at Mamaearth
"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."
Sanya
Digital Lead, GoodEarth
"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."
Vineet
Co-founder, Edureka
" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."
Tara
Digital Manager, FMCG
