Game-Changing Attribution Model your Business can't afford to miss!
Uncover every touchpoint, from first touch to closed won. Connect your ads, website, and CRM to create accurate customer journeys. Identify which content, channels, and efforts generate revenue and refine your strategy accordingly.
Keep revenue at the core of your marketing
We draw learnings from our Experience of activating first party data for more than 500 brands like
How a prominent home appliances brand increased their revenue by 2x by identifying users online and offline activity
How Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.
How John Jacobs increased revenue by 3x by using first click attribution model
Future-Proof Attribution
Uncover Customer Journeys Even Without Cookies
We track first-party data through EasyInsights pixel's server side tracking, giving you a complete picture of the customer journey - even as third-party cookies crumble. Build a future-proof marketing strategy with attribution that works, no matter what the cookie landscape throws your way.
Encountering Similar Problem?
Inefficient Budget Allocation
Discover the secrets to channel your marketing budget where it truly matters. Our accurate attribution models ensure your resources are invested wisely, driving results that matter.
Inaccurate ROI Measurement
Don't leave your ROI to chance. With our precise attribution insights, you'll have the power to measure your return on investment with unparalleled accuracy.
Incomplete Customer Journey Understanding
Identify patterns and optimize your strategy to allocate resources more effectively by analyzing data on customer interactions with marketing touchpoints.
Incomplete understanding of the chain of events
Gain the upper hand by understanding your customers' journey like never before. Our attribution data provides a complete view of your customers' interactions, allowing you to guide them seamlessly through the sales funnel.
A few use cases
Identifying First touch points to scale discovery campaigns at lower CAC
Realtime attribution to avoid ad wastages especially during flash sales
Analysing customers cohorts' LTV based on the First click channels that helped in their discovery
Identifying Last Non Direct touch points to optimise retargeting campaigns
Identifying the impact of online ads on offline purchases
Attributing data beyond 7 days limitaion for IoS and Safari users
How it works...
1. Collect Visitors visits, touchpoints and activities
Anonymous users access your website. Using EasyInsights pixels' server side tracking, you can track each visitor's first-party data throughout many sessions, as well as marketing attributes such as source, channel, campaign, and keywords.
2. Match sales with users
Anonymous users access your website. Using EasyInsights pixels' server side tracking, you can track each visitor's first-party data throughout many sessions, as well as marketing attributes such as source, channel, campaign, and keywords.
3. Close the loop
Attribute your revenue correctly to the channels, campaigns, adsets or ads with 100% accuracy based on the chosen attribution model. Send the attributed data to any of your martech tools. Analyse data effortlessly with our prebuilt templates.
Real Stories of Success and Satisfaction
Testimonials that Define Our Commitment to Excellence
"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."
Abhishek
Marketing at Mamaearth
"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."
Sanya
Digital Lead, GoodEarth
"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."
Vineet
Co-founder, Edureka
" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."
Tara
Digital Manager, FMCG
