How Impact Guru Increased their conversion rate by 20% and Reduced Cost Per Acquisition by 15% with the help of EasyInsights.

EasyInsights platform helped Impact Guru by providing accurate attribution and conversion tracking which help them to optimize their Campaigns Performance.

20%

Increment in Conversion rate

15%

Reduction in CAC

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Meet the Brand

Impact Guru is a crowdfunding platform that helps individuals and NGOs raise funds for medical conditions and other causes. It allows people to easily donate to non-profits, social enterprises, and start-ups. Through this platform, small donations from many people can add up to make a big difference in addressing social challenges in India.

Impact Guru makes fundraising quick, easy, and affordable. You can start a fundraiser for free, share it with friends, family, and on social media, and get around 90% of the funds raised sent to you within two weeks after the fundraiser ends. They also provide support throughout the entire process.

The Challenge

Impact Guru faced significant challenges in scaling their campaigns due to difficulties in tracking the source of donations. Without proper attribution, they struggled to identify which specific campaigns, ad sets, or ads were driving donations, making it difficult to optimize their campaigns and ad spend. This gap in tracking resulted in missed opportunities for data-driven decision-making and effective campaign optimization.

The Solution

To overcome the above challenges, EasyInsights has implemented the following solutions:

Installing the EasyInsights Pixel to track user journeys across websites and build attribution based on user interactions.
Data activation on Meta and Google Ads (sending custom events)
Audience Segmentation was Implemented in Real-time.

The Implementation

1

With the help of EasyInsights First Click Attribution model, Impact Guru was able to identify the first touchpoints in the customer journey, which helped them to scale their top of the funnel campaigns. It also helps them to optimize campaigns on custom events powered by EasyInsights. This helps them to enrich the quality of donations.
2

EasyInsights implemented server to server Integration and uploaded the conversion events (From CRM, GA4) to Google and Meta Ads to optimise their algorithms in real-time. By sending accurate data, the campaigns not only scaled more effectively but also attracted a greater number of conversions.
3

The Impact Guru Marketing team created audiences for multiple campaigns at each stage of the funnel. With EasyInsights Audience Builder, these audiences were updated in real-time and therefore the workflow associated with them was triggered in real-time.

The Result

20% Increment in Conversion rate
15% reduction in CAC

By Getting Accurate Attribution and Data Activation Impact guru is now able to track which paid marketing campaigns are driving conversions, leading to a 20% growth in Conversion rate. Marketing campaigns are now optimized to acquire more conversions and reduce their CAC by 15%.

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