Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHY US?
Customers
Snap shot of some of our customers
Success Stories
See some of our clients' success stories
HOW EASYINSIGHTS WORKS?
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Gather data from 50+ apps and platforms
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
GET INSPIRED
About Us
Know about our people, values and what we stand for
Blogs
The latest trends and updates in marketing & data world
Ebooks
Explore Our Ebook Sections for Data-driven Wisdom
No Net Hash
Hash Your PII Data Without Storing on Cloud
ROAS Calculator
Unlock your advertising potential with our easy-to-use ROAS calculator
Documentation
Become a EasyInsights.ai power user
LATEST FROM BLOGS All blogs
Kama Ayurveda improved the efficiency of Google Search and Meta Ads campaigns with EasyInsights Audience Builder. This lead to a reduction of its cost per acquisition by upto 25%
Reduction in Cost Per Acquisition
Real-Time Audience Segmentation
Want the same for your brand?
The Kama Ayurveda is a newly founded Ayurveda company. They offer products focused on traditional Indian medicine and prioritize natural ingredients. This indicates they target health-conscious consumers interested in holistic wellness solutions.
Kama Ayurveda wanted to scale its business significantly without affecting business growth adversely& keeping cost per acquisition in check. For this to happen, it was important that the right messaging reaches the right audience, at the right time.
Thus, they had to effectively segment their audiences in real-time& crack the code for retargeting and remarketing, efficiently.
Kama Ayurveda's marketing team wanted to bring in more high-quality customers to fuel their growth. Instead of just focusing on purchases, they prioritized customer acquisitions to drive long-term growth. EasyInsights helped make this possible by activating advanced data on Meta Ads, their main marketing platform.
This real-time audience update allowed the team to experiment with different types of marketing content and see what resonated best with each group. As a result, they were able to create more personalized campaigns, which boosted customer engagement, increased conversion rates& led to more repeat purchases.
With EasyInsights, the brand successfully identified seven core customer segments using custom logic.
Examples include 'no_successful_order,' 'no_successful_order_only_rto,' 'potential_repeat_customer,' 'repeat_customers,' 'potential_dormant_customers,' 'dormant_0,' and 'dormant_1p.'
These segments, constructed directly from comprehensive customer data sources, were then shared with ad-tech partners through EasyInsights. This facilitated targeted marketing to the right audience at the right time with personalized messaging
Facebook campaign results
Google campaign results
The Kama Ayurveda gained visibility into customer groups likely to make purchases every 90 or 180 days, enhancing the effectiveness of Facebook and Google ad campaigns.
Additionally in second phase, EasyInsights Attribution model helped them in identifying the degree of improvement in their performance marketing -
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.
Notify me about related content and special offers:
EasyInsights uses cookies to ensure you get the best experience on our website. To learn more, please view our cookie notice.
This site uses cookies. We use cookies mainly to improve and analyze your experience on our websites and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change your default settings. Blocking some types of cookies may negatively impact your experience on the site and limit the services we are able to provide.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Learn more about necessary cookies.
These cookies help us to understand how visitors engage with the website. We may use a set of cookies to collect information and report site usage statistics. In addition to reporting site usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show. Learn more about analytics cookies.
We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what's relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen. Learn more about advertisement cookies.
We use a set of cookies that are optional for the website to function. They are usually only set in response to information provided to the website to personalize and optimize your experience as well as remember your chat history. Learn more about functionality cookies.