How Kama Ayurveda reduced Cost Per Acquisition by 25% using EasyInsights Audience Builder
Kama Ayurveda improved the efficiency of Google Search and Meta Ads campaigns with EasyInsights Audience Builder. This lead to a reduction of its cost per acquisition by upto 25%
25%
Reduction in Cost Per Acquisition
Technology Used
Real-Time Audience Segmentation
Meet the Brand
The Kama Ayurveda is a newly founded Ayurveda company. They offer products focused on traditional Indian medicine and prioritize natural ingredients. This indicates they target health-conscious consumers interested in holistic wellness solutions.
The Challenge
Kama Ayurveda wanted to scale its business significantly without affecting business growth adversely& keeping cost per acquisition in check. For this to happen, it was important that the right messaging reaches the right audience, at the right time.
Thus, they had to effectively segment their audiences in real-time& crack the code for retargeting and remarketing, efficiently.
The Solution
Kama Ayurveda's marketing team wanted to bring in more high-quality customers to fuel their growth. Instead of just focusing on purchases, they prioritized customer acquisitions to drive long-term growth. EasyInsights helped make this possible by activating advanced data on Meta Ads, their main marketing platform.
This real-time audience update allowed the team to experiment with different types of marketing content and see what resonated best with each group. As a result, they were able to create more personalized campaigns, which boosted customer engagement, increased conversion rates& led to more repeat purchases.
With EasyInsights, the brand successfully identified seven core customer segments using custom logic.
Examples include 'no_successful_order,' 'no_successful_order_only_rto,' 'potential_repeat_customer,' 'repeat_customers,' 'potential_dormant_customers,' 'dormant_0,' and 'dormant_1p.'
These segments, constructed directly from comprehensive customer data sources, were then shared with ad-tech partners through EasyInsights. This facilitated targeted marketing to the right audience at the right time with personalized messaging
The Result
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Facebook campaign results
- 20% incremental increase on conversions for customer acquisition
- 36% incremental increase on conversions for customer retention
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Google campaign results
- 4x growth in ROAS
- 50% decrease in customer acquisition cost (CAC) month on month
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The Kama Ayurveda gained visibility into customer groups likely to make purchases every 90 or 180 days, enhancing the effectiveness of Facebook and Google ad campaigns.
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Additionally in second phase, EasyInsights Attribution model helped them in identifying the degree of improvement in their performance marketing -
