How Bhanzu Increased their quality leads by 25% and reduced their cost per qualified lead by 15% with the help of EasyInsights platform.

Bhanzu enriches its lead quality with the help of EasyInsights custom events and audience which help them to optimize their campaigns on Meta and Google ads.

25%

Increased their quality leads

15%

Reduced in cost per qualified lead

Want the same for your brand?

Meet the Brand

Bhanzu is a EdTech company founded by Neelakantha Bhanu Prakash, the World's Fastest Human Calculator. With a mission to make math more engaging, accessible, and intuitive, Bhanzu offers a thoughtfully crafted curriculum that helps students become up to 4x faster and more proficient in mathematics. The platform nurtures cognitive development and builds strong foundational skills, empowering students to confidently apply math in real-world scenarios.

At the heart of Bhanzu's vision is the creation of the world's most comprehensive math curriculum - powered by personalized, AI-driven methodologies. By fostering a deep understanding of mathematical concepts, Bhanzu inspires a generation of learners to overcome math anxiety and thrive academically and beyond.

The Challenge

Bhanzu's marketing team was facing significant challenges in acquiring high-quality leads through Meta and Google advertising platforms. These limitations were directly impacting their ability to scale paid campaigns and accelerate overall business growth.

They wanted to grow its business without increasing cost per acquisition or hurting overall performance. To achieve this, it was crucial to deliver the right message to the right people at the right time. They needed to segment their audience in real-time and find an effective way to retarget and remarket to them.

The Solution

Optimizing for Quality leads, Not Leads

The primary objective of the Bhanzu Marketing Team was to attract more high-quality users to its platform. In collaboration with EasyInsights, it was decided that instead of optimizing for leads, they would like to optimize on their website events - demo_scheduled and demo_converted to improve the performance of marketing campaigns.

To support this, EasyInsights implemented data activation -

Data activation on Meta and Google Ads
Upload their CRM audience to Meta and Google ads

Data Activation - EasyInsights uploaded their website events like “demo_schedule” and “demo_converted” directly to Google and Meta Ads. This integration enabled real-time monitoring of these events within the ad platforms, allowing for more effective algorithm optimization. By sending accurate and timely conversion signals, the campaigns not only scaled more efficiently but also saw a significant improvement in lead quality.

Audience Update - This real-time audience update allowed the team to experiment with different types of marketing content and see what resonated best with each group. As a result, they were able to create more personalized campaigns, which boosted customer engagement and increased conversion rates.

The Result

25% Increment in Lead Quality
15% Reduction in Cost per Quality lead
Since partnering with EasyInsights, Bhanzu has been able to increase the performance of their marketing campaigns. By sending key website events like demo_scheduled and demo_converted to Meta and Google Ads, and syncing real-time CRM audiences, they now provide better signals to ad platforms. This helps the platforms target the right users more effectively.

In addition, Bhanzu's marketing team can now view these event metrics directly within their ad accounts. This visibility makes it easier for them to track what’s working and make smarter, faster decisions to improve campaign performance and bring in high quality leads

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