Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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Improvement in CTR
Improvement in ROAS
Want the same for your brand?
The brand is a cashback platform that helps everyday people and businesses alike thrive in the real world. Since 2016, they've been on a mission to boost the purchasing power of millions, making sure they get the most out of their hard-earned money on the things they need. At the same time, they're lending a helping hand to thousands of local businesses, ensuring they see tangible results and success.
The brand had one major challenge - unifying its customer data.
Lack of Sync between the brand's CEP and Data Warehouse: In order to create a unified customer profile, it was important that the customer data stored in their data warehouse (Snowflake), could be used to enrich the communication data that was stored in its Customer Enagaement Platform (CEP), Iterable. Due to this break in their set-up, the brand couldn't tap into the CEP's audience building capabilities. thus, it was dissciult to implement complex marketing dstrategies like loyalty programmes
Problems faced in Optimising marketing Spend and customer workflows: Not having a clear picture of each customer (Customer 360 profile) across platforms like Facebook, Google Ads, Salesforce& Zendesk was impeding their efforts to optimize ad expenses and streamline customer service processes.
EasyInsights was able to unify all their cistomer data, create an enriched Customer 360 profile, and provide the brand with a single source of truth that powered all their Customer engagements.
Streamlining Audience Building: After integrating EasyInsights, the brand saw a significant improvement in managing its audiences. Now, they could easily access all their customer data stored in Snowflake, turbocharging their CEPs capabilities. Marketers found it much simpler to create user audiences in one place, courtesy EasyInsights' real-time sync. This eliminated the need for manual uploads to platforms like Zendesk or Facebook, making their operations more efficient.
Launching a Loyalty Program : With a perfect sync established by Snowflake + EasyInsights + CEP combo, a solid foundation for creating targeted audience segments was built. Now the brand was in an apt position to launch their personalised campaigns, based on individual purchase behaviour. The CRM, powered by EasyInsights, was used to initiate this process
Over a month, this campaign triggered different messages across email, in-app notifications& push notifications, guiding people through the cashback program. Users received regular updates and encouragement to reach their purchase goals. Upon reaching these goals, they were rewarded with loyalty incentives for the following month.
Exploring the different customer services workflows with their CEP: Utilizing the CEPs marketing automation features, the brand easily experimented with different versions of the loyalty program. The CRM used EasyInsights to sync essential behavioural data into the CEP, and thus managed complex messaging sequences. By testing three variations of the program and analysing over 100 message variations, they optimised its effectiveness. Leveraging Iterable's testing tools, they successfully improved the click-through rate (CTR) of email campaigns by 96% month-over-month.
Tailored Loyalty Program: Thanks to EasyInsights, the brand's team now has easy access to all their customer data in Snowflake. They can quickly sync this data to Iterable, empowering them to send personalised emails and run messaging experiments
Enhanced Audience Segmentation: With EasyInsights' Audience Builder on Snowflake, the marketing team gains access to robust audience segmentation capabilities. They can swiftly create and target new user segments using a user-friendly, no-code interface tailored for marketing teams.
Improved ROI: By harnessing first-party data, the brand can refine their ad targeting strategy by excluding existing users, thus ROAS. Plus, they can retarget lapsed users across various marketing channels.
Consistent Customer Experiences: By syncing data across internal tools, the brand ensures that every interaction feels seamless for customers. They provide complete context during customer interactions in Salesforce and improve support in Zendesk with both past and real-time data. Book a demo
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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