How a cashback platform improved CTR of their retargeting campaigns by 96% through EasyInsights' Audience Builder & Customer 360 features

The Challenge

The brand had one major challenge - unifying its customer data.

Lack of Sync between the brand's CEP and Data Warehouse: In order to create a unified customer profile, it was important that the customer data stored in their data warehouse (Snowflake), could be used to enrich the communication data that was stored in its Customer Enagaement Platform (CEP), Iterable. Due to this break in their set-up, the brand couldn't tap into the CEP's audience building capabilities. thus, it was dissciult to implement complex marketing dstrategies like loyalty programmes

The Solution with EasyInsights

EasyInsights was able to unify all their cistomer data, create an enriched Customer 360 profile, and provide the brand with a single source of truth that powered all their Customer engagements.

Streamlining Audience Building: After integrating EasyInsights, the brand saw a significant improvement in managing its audiences. Now, they could easily access all their customer data stored in Snowflake, turbocharging their CEPs capabilities. Marketers found it much simpler to create user audiences in one place, courtesy EasyInsights' real-time sync. This eliminated the need for manual uploads to platforms like Zendesk or Facebook, making their operations more efficient.

Launching a Loyalty Program : With a perfect sync established by Snowflake + EasyInsights + CEP combo, a solid foundation for creating targeted audience segments was built. Now the brand was in an apt position to launch their personalised campaigns, based on individual purchase behaviour. The CRM, powered by EasyInsights, was used to initiate this process

Over a month, this campaign triggered different messages across email, in-app notifications, and push notifications, guiding people through the cashback program. Users received regular updates and encouragement to reach their purchase goals. Upon reaching these goals, they were rewarded with loyalty incentives for the following month.

Result

Tailored Loyalty Program: Thanks to EasyInsights, the brand's team now has easy access to all their customer data in Snowflake. They can quickly sync this data to Iterable, empowering them to send personalised emails and run messaging experiments

Enhanced Audience Segmentation: With EasyInsights' Audience Builder on Snowflake, the marketing team gains access to robust audience segmentation capabilities. They can swiftly create and target new user segments using a user-friendly, no-code interface tailored for marketing teams.

Improved ROI: By harnessing first-party data, the brand can refine their ad targeting strategy by excluding existing users, thus ROAS. Plus, they can retarget lapsed users across various marketing channels.