How Kosmoderma reduced CAC by 12% using EasyInsights Data Activation feature with Meta

Kosmoderma scaled quality acquisitions and reduced CAC by 12% by using EasyInsights Signals to upload crucial Custom Events and creating granular audiences to optimise its Meta Ads Campaign

12%

Reduction in CAC

15%

Bump in LTV/User

37%

Growth in New Acquisitions

Technology Used

First Party Data Activation

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Meet the Brand

Kosmoderma Skin, Hair & Body Clinic is one of India's leading destinations for skincare, haircare, and body wellness. Founded in 2005, Kosmoderma was built on a commitment to safe, effective treatments that are accessible and affordable. Accredited by the US-FDA and European CE, the clinic has established itself as a trusted name, setting high standards in aesthetic care that patients can rely on.

With multiple national and international awards, a remarkable 95,000+ clients each year, and a steady growth rate, Kosmoderma is also a pioneer in introducing advanced skincare technologies to India�bringing the latest treatments to clients who expect the best.

The Challenge

Kosmoderma faced challenges in growing their Meta Ads campaigns without letting Customer Acquisition Costs (CAC) climb too high. Their main focus was on three key goals:

Bringing more high-quality users to their platform
Getting the best possible return on ad spend (ROAS)
Keeping CAC at a sustainable level

The Solution

Focusing on Acquisitions, Not Just Purchases

Kosmoderma's marketing team wanted to bring in more high-quality customers to fuel their growth. Instead of just focusing on purchases, they prioritized customer acquisitions to drive long-term growth. EasyInsights helped make this possible by activating advanced data on Meta Ads, their main marketing platform.

To support this, EasyInsights implemented data activation -
1. Offline conversion data was added to online campaigns for better insights.
2. Real-time audience segmentation was set up to reach right people at right time.
3. Custom events like acquisitions, purchases, and cancellations were integrated into Meta Ads for a more data-driven approach.

1
Data Activation - Custom Event Creation to Optimize Customer Acquisition

The Kosmoderma Marketing team identified several events (purchase events, acquisition events) that were crucial for achieving a better CAC and a stronger LTV:CAC ratio. EasyInsights uploaded these events (from CRM, GA4) to Meta Ads allowing for real-time optimization of their algorithms.

By sending accurate data, the campaigns not only scaled more effectively but also attracted a greater number of high-quality leads.

RTO and cancellation data were added to the Meta Ads panels, giving the Kosmoderma marketing team a clearer picture of both the orders placed and those cancelled. This helped them pinpoint which campaigns were attracting customers who ended up canceling.

They could now understand their audiences. Thus, Kosmoderma was able to adjust their marketing spend and focus on what worked best
2
Audience Segmentation

Kosmoderma's marketing team had multiple audiences for different campaigns across various stages of the funnel. However, these audiences weren't updated in real-time, which made retargeting and re-engagement less effective. With EasyInsights Audience Builder, they were able to update these audiences instantly, triggering workflows in real-time.

This real-time audience update allowed the team to experiment with different types of marketing content and see what resonated best with each group. As a result, they were able to create more personalized campaigns, which boosted customer engagement, increased conversion rates, and led to more repeat purchases.

The Result

12% Reduction in CAC
15% Bump in LTV/User
37% Growth in New Acquisitions

1

Kosmoderma successfully lowered their CAC by 12% while driving a 37% growth in new customer acquisitions.
2

Thanks to the data activation powered by EasyInsights, the newly acquired customers were high-quality leads, resulting in a 15% increase in their LTV/User metric.
3

By leveraging EasyInsights Audience Builder, Kosmoderma focused on more contextual and personalized marketing, which contributed to a further reduction in CAC.

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How Kosmoderma reduced CAC by 12% using EasyInsights Data Activation feature with Meta

12%

15%

37%

Technology Used

Meet the Brand

The Challenge

Bringing more high-quality users to their platform

Getting the best possible return on ad spend (ROAS)

Keeping CAC at a sustainable level

The Solution

1 Data Activation - Custom Event Creation to Optimize Customer Acquisition

2 Audience Segmentation

The Result

1 Kosmoderma successfully lowered their CAC by 12% while driving a 37% growth in new customer acquisitions.

2 Thanks to the data activation powered by EasyInsights, the newly acquired customers were high-quality leads, resulting in a 15% increase in their LTV/User metric.

3 By leveraging EasyInsights Audience Builder, Kosmoderma focused on more contextual and personalized marketing, which contributed to a further reduction in CAC.

Your Data, Your Way: Custom Models for Your Business

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1
Data Activation - Custom Event Creation to Optimize Customer Acquisition

2
Audience Segmentation

1

Kosmoderma successfully lowered their CAC by 12% while driving a 37% growth in new customer acquisitions.

2

Thanks to the data activation powered by EasyInsights, the newly acquired customers were high-quality leads, resulting in a 15% increase in their LTV/User metric.

3

By leveraging EasyInsights Audience Builder, Kosmoderma focused on more contextual and personalized marketing, which contributed to a further reduction in CAC.