Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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WHAT IS EASYINSIGHTS?
Overview
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WHY US?
Customers
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Success Stories
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HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
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All the knowledge and resources you need to get started
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The latest trends and updates in marketing & data world
Community
Discuss marketing data and reporting with experts and peers
Ebooks
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LATEST FROM BLOGS All blogs
decrease in cost per acquisition (CPA)
Want the same for your brand?
The brand is a newly founded Ayurveda company. They offer products focused on traditional Indian medicine and prioritize natural ingredients. This indicates they target health-conscious consumers interested in holistic wellness solutions.
1. Scaling business increases cost per acquisition significantly affecting business growth adversely
2. Increase the total number of online orders through the website or mobile apps.
3. Boost the total revenue generated by the online team.
4. Enhance the Return on Advertising Spend (ROAS) based on digital marketing investments.
5. Improve audience segmentation for enhanced personalization and increased advertising efficiency.
EasyInsights offered them two solutions: 1. Customer segmentation 2. Server to server integration
With EasyInsights, the brand successfully identified seven core customer segments using custom logic.
Examples include 'no_successful_order,' 'no_successful_order_only_rto,' 'potential_repeat_customer,' 'repeat_customers,' 'potential_dormant_customers,' 'dormant_0,' and 'dormant_1p.'
These segments, constructed directly from comprehensive customer data sources, were then shared with ad-tech partners through EasyInsights. This facilitated targeted marketing to the right audience at the right time with personalized messaging.
The brand gained visibility into customer groups likely to make purchases every 90 or 180 days, enhancing the effectiveness of Facebook and Google ad campaigns.
Additionally in second phase, Our Attribution model helped them in identifying
A. Facebook campaign results 1. 20% incremental increase on conversions for customer acquisition 2. 36% incremental increase on conversions for customer retention" B. Google campaign results 1. 400% increase in ROAS 2. 50% decrease in customer acquisition cost (CAC) month on month Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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