Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHAT IS EASYINSIGHTS?
Overview
Learn about the benefits and features of EasyInsights
WHY US?
Customers
Snap shot of some of our customers
Success Stories
See some of our clients' success stories
HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
GET INSPIRED
Knowledge Base
All the knowledge and resources you need to get started
Company
Know about our people, values and what we stand for
Blogs
The latest trends and updates in marketing & data world
Community
Discuss marketing data and reporting with experts and peers
Ebooks
Explore Our Ebook Sections for Data-driven Wisdom
LATEST FROM BLOGS All blogs
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Founded in 2021, the brand produces and sells natural body creams in India
The brand's CPP was higher than desired as they were targetting irrelevant audiences. They couldn't segment audiences effectively (and in real-time) leading to ad wastages, and sub-optimal ROAS.
The brand approached EasyInsights after recognising the need to create more specific consumer groups. EasyInsights assisted them in segmenting their customers based on a variety of characteristics, including purchasing history, demographics, and behaviour. Now the brand can target their marketing efforts to specific audiences, ensuring that the campaign reaches the most relevant people.
Not only that, but following segmentation, EasyInsights integrates effortlessly into their ad platforms, sending segments directly to ad campaigns in real time. As a result, brands may simply dismiss irrelevant target segments from their advertisements. This optimised their ad expenditure and maximised ROAS.
The outcomes were remarkable. By using EasyInsights for audience segmentation and audience suppression, the brand was able to optimise its marketing campaigns and get a notable 19% decrement in CPP in a relatively short time. This translated to substantial cost savings and increased profitability for the brand. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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