How an edtech company achieved 6x Growth in ROAS at 1.4x scale in 6 months by creating a full funnel visibility of the marketing campaigns
6x
ROAS
1.4x
Scale
4x
Conversion Rate
Meet the Brand
An ultimate english learning app platform designed for 3-12 years old - it provides busy parents with a ready, carefully curated collection of stories, language honing activities, monthly reading competitions, and daily positive news matched to their kids' reading levels.
The Challenge
Our client had a lot of problems, like inefficient budget allocation, ineffective targeting, and struggles with optimization. These issues mostly came as a consequence of data silos. Without a unified view, it was hard to know if their ads were working. It was like trying to finish a puzzle without all the pieces.
The Solution with EasyInsights
EasyInsights helped our client by providing them with a holistic view of their marketing funnel. This includes various sources such as ad platforms, analytics, CEPs, and CRM. This made it easier for them to make smart, data-driven decisions. They boosted their Return on Ad Spend (ROAS) by an incredible 6 times, all while achieving a 1.4X scale within a mere six months. The enhanced visibility and actionable insights provided by EasyInsights were pivotal for this success
| With EasyInsights |
|---|
| Maximizing Your Ad Budget with EasyInsights: With EasyInsights, the brand fine-tuned its ad spending to focus on the most promising leads. Which meant their money went where it mattered the most, thus boosting the effectiveness of their campaigns and strategies. |
| Clear Picture of Your Marketing Journey: By bringing together data from Ad Platforms, Analytics, and CRM, EasyInsights provided a complete view of the brand's marketing journey from start to finish. This helped them in accurate audience targetting, making the brand's campaigns more effective overall. |
| Without EasyInsights |
|---|
| Inefficiency in Budget Allocation: Without a holistic view of campaign performance, the brand struggled to allocate resources optimally. This resulted in ad wastage and underperforming campaigns. |
| Creation of a Data Silos: Data from ads, analytics, and customer databases were kept apart. Therefore, there was a lack of a unified customer profile leading to ineffective targetting in marketing campaigns. As a result, it was difficult to optimise campaigns, and reign in the ROAS |
