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Started in 2016, is India's largest Edu-Tech platform, with over 40 million users per year. They are on a mission to bring quality education to every home in India& they are focused on assisting aspirants in passing government job exams in India.
Diverse Lead Sources: The client received leads from various channels, making it challenging to prioritize efforts efficiently.
Resource Allocation: Limited resources demanded a strategic approach to allocate marketing and sales efforts effectively.
Conversion Bottlenecks: Identifying and addressing points of friction in the conversion funnel was crucial.
The solution lay in implementing a robust lead grading system that focused efforts on high-value prospects, resulting in a remarkable 200% increase in conversion rates.
Behavioral Analysis: Analyzing prospect behavior on the website, engagement with content, and response to communication enabled the identification of active and interested leads.
Demographic Scoring: Incorporating demographic data helped categorize leads based on industry relevance, company size& geographical location.
Engagement Patterns: Tracking the prospect's engagement patterns across various touchpoints provided insights into their level of interest and readiness to convert.
Data Integration: The first step involved integrating data from various touchpoints, including the website, email campaigns& social media, to create a comprehensive view of prospect interactions.
Lead Scoring Algorithm: A custom lead scoring algorithm was developed, assigning points based on specific behaviors, demographics& engagement patterns. The algorithm was continuously refined through iterative testing.
CRM Integration: The lead grading system was seamlessly integrated into the existing Customer Relationship Management (CRM) system to enable real-time visibility and accessibility for the sales team.
Focused Resource Allocation: The lead grading system allowed the client to allocate resources strategically, concentrating efforts on high-scoring leads with a higher likelihood of conversion.
Personalized Engagement: with insights from lead grading, the sales team tailored their communication and engagement strategies to align with the prospects' specific needs and interests.
Conversion Rate Surge: Over a six-month period, the B2B EdTech brand witnessed a staggering 200% increase in conversion rates, validating the effectiveness of the lead grading system. Book a demo
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