How Gynoveda increased its Event Match Quality by 26% with EasyInsights' Match Rate Booster

The Implementation

• 1

  Lead Enrichment to Improve Event Match Quality in Meta Ads

  EasyInsights' Pixel was used to capture user's first-party data attributes including fbclid, device id, IP, etc.. The CRM leads were then enriched with these data. These events were high-intent signals sent to Meta Algorithm in real-time, to optimise Ad campaigns. Since EasyInsights' had enriched the leads, the Event Match Quality (EMQ) improved manifold.

  Thus, the meta ad campaigns which were optimised on these Custom Events, now reached a more relevant audience, which greatly improved the ROAS of Gynoveda's Marketing Campaigns.

  

• 2

  Realtime Audience Segementation to Power Customer Engagement Platform (Whatsapp)

  The Gynoveda Marketing team created audiences for multiple campaigns at each stage of the funnel - acquisition, nurturing, decision-making and post-purchase stages. With EasyInsights Audience Builder, these audiences were updated in real-time and therefore the workflow associated with them was triggered in real-time.

  Moreover, to plug ad wastages and prevent campaigns from targeting the same customers repeatedly, EasyInsights implemented Device ID exclusion. EasyInsights Pixel accurately collected device IDs and then uploaded them to Meta Ads as Custom Audience. These audiences are then excluded to ensure they are not repeatedly bombarded with the same adverts.