How Aramya Increased Conversion Rate by 25% and ROAS by 20% with the help of EasyInsights Custom Events and CAPI Implementation.

The Solution

• 1

  Custom Event Setup:

  The Aramya marketing team identified several purchase events - based on purchase value - that were crucial for improving conversion rate and ROAS. EasyInsights implemented a total of 11 custom events to help Aramya segment and optimize their campaigns according to different types of purchase actions.

• 2

  Segmented Purchase Tracking:

  Created four separate purchase events - EI_Purchase, EI_VolumePurchase, EI_VolumePurchase2, and EI_VolumePurchase3 - to handle the higher AOV orders efficiently and enable optimization based on order tiers.

• 3

  Goal-Based Event Creation:

  Additional events were developed to track specific business objectives, including:

  Repeated Orders - to identify and retarget loyal customers.

  Prepaid Orders - to optimize campaigns toward prepaid transactions

  Last Click Attribution - to understand final touchpoints driving conversions

  High-Value Orders - tracking purchases with values above ₹1,500 and ₹2,000

• 4

  CAPI Implementation:

  EasyInsights also set up Meta's Conversions API (CAPI) to ensure accurate server-side tracking, recover lost browser data, and improve attribution accuracy across campaigns.

• 5

  Enhanced Attribution & Data Accuracy:

  The new setup provided Aramya with reliable attribution for each campaign, enabling more precise decision-making and improved ad spend efficiency.

• 6

  Improved Campaign Optimization:

  With these events, Aramya's marketing team gained the ability to optimize campaigns for different outcomes, such as higher-value purchases, prepaid conversions, and repeat buyers.