Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
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Good Earth is a renowned Indian Luxury brand in Home Decor and Apparel space. Good Earth is expanding its online presence alongside its existing outlets.
Stagnant Cumulative CAC: Good Earth faced a significant challenge as its cumulative Customer Acquisition Cost (CAC) showed no signs of improvement, raising concerns about the cost-effectiveness of marketing efforts.
Lack of Actionable Insights: The marketing team struggled to derive actionable insights from existing data sources, hindering their ability to identify specific campaigns or channels contributing to the stagnant CAC.
Single Data Source Reports: Reports were exclusively accessed from single data sources, resulting in a fragmented view of campaign performances and an inability to analyze cross-platform dynamics effectively.
To address these challenges, Good Earth adopted a cross-platform analysis approach.
Unified Cross-Platform Report: A cross-platform blended report was created, consolidating data from Shopify, Facebook Ads, and Google Ads. This report provided a holistic view of campaign performances across various platforms.
Identification of High CAC Campaigns: The unified report enabled the marketing team to identify specific campaigns with higher CAC, allowing for a more targeted approach to optimization.
In-Depth Analysis and Optimization: In-depth analysis was conducted on campaigns with greater CAC, and optimization strategies were implemented to enhance cost efficiency.
Continuous Monitoring and Adjustment: Continuous monitoring of campaign performances and real-time adjustments were made based on the insights derived from the cross-platform report.
Discovery of High CAC Campaigns: The cross-platform blended report allowed Good Earth to pinpoint campaigns with higher CAC, providing a detailed understanding of the specific areas contributing to the cost inefficiency.
Targeted Optimization: Armed with insights from the cross-platform analysis, the marketing team optimized campaigns by reallocating campaigns budget, and experimenting with LOCs.
Significant CAC Reduction: The optimization efforts resulted in a remarkable 40% reduction in CAC. By targeting and refining specific campaigns, Good Earth achieved greater cost efficiency and improved the overall return on ad spend. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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