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Good Earth is a renowned Indian Luxury brand in Home Decor and Apparel space. Good Earth is expanding its online presence alongside its existing outlets.
Stagnant Cumulative CAC: Good Earth faced a significant challenge as its cumulative Customer Acquisition Cost (CAC) showed no signs of improvement, raising concerns about the cost-effectiveness of marketing efforts.
Lack of Actionable Insights: The marketing team struggled to derive actionable insights from existing data sources, hindering their ability to identify specific campaigns or channels contributing to the stagnant CAC.
Single Data Source Reports: Reports were exclusively accessed from single data sources, resulting in a fragmented view of campaign performances and an inability to analyze cross-platform dynamics effectively.
To address these challenges, Good Earth adopted a cross-platform analysis approach.
Unified Cross-Platform Report: A cross-platform blended report was created, consolidating data from Shopify, Facebook Ads& Google Ads. This report provided a holistic view of campaign performances across various platforms.
Identification of High CAC Campaigns: The unified report enabled the marketing team to identify specific campaigns with higher CAC, allowing for a more targeted approach to optimization.
In-Depth Analysis and Optimization: In-depth analysis was conducted on campaigns with greater CAC& optimization strategies were implemented to enhance cost efficiency.
Continuous Monitoring and Adjustment: Continuous monitoring of campaign performances and real-time adjustments were made based on the insights derived from the cross-platform report.
Discovery of High CAC Campaigns: The cross-platform blended report allowed Good Earth to pinpoint campaigns with higher CAC, providing a detailed understanding of the specific areas contributing to the cost inefficiency.
Targeted Optimization: Armed with insights from the cross-platform analysis, the marketing team optimized campaigns by reallocating campaigns budget& experimenting with LOCs.
Significant CAC Reduction: The optimization efforts resulted in a remarkable 40% reduction in CAC. By targeting and refining specific campaigns, Good Earth achieved greater cost efficiency and improved the overall return on ad spend. Book a demo
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